Industry News - Page 72 of 105 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

The Personification of Brands: How to Align Your Actions with Your Mission Statement

October 23, 2017

When a company aligns what it is good at, with what it is passionate about changing in the world, an unstoppable business venture emerges. Increasingly, consumers demand that companies take a stand on political, environmental and economic issues that matter to them. The idea of corporate social responsibility is no longer a novelty for businesses; […]

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Beech Mountain Marks 50 Years Skiing on the Highest Elevation Slopes in Eastern U.S.

October 22, 2017

Beech Mountain Resort had a new vision for Southern skiing when it debuted in the winter of 1967-68. It was the only North Carolina resort built around an alpine village, and remains that way today. It is now celebrating 50 years of skiing on the highest elevation slopes in eastern America. “Skiing in the South […]

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Sego Ski Co. Announces Newly Appointed Sales Director Rex Wehrman

October 22, 2017

Sego Ski Co., a handcrafted and made-in-the-Tetons ski company, announced the hiring of ski industry veteran and athlete Rex Wehrman as global sales director. The Sego Ski collection has shown remarkable growth since its inception in 2014, and the company says it looks forward to expanding even more under Wehrman’s leadership. “We are excited to […]

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College Deals for Skiers and Riders in Colorado Ski Country

October 22, 2017

Colorado Ski Country USA says its member resorts recognize that between tuition, textbooks, meal plans and keg parties, college gets expensive. And from the Front Range to the Western Slope and down to the southwest corner of the state, ski areas across Colorado offer deals and discounts to keep skiing and riding affordable for college […]

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HydraPak Names Akimbo Communications as Public Relations Agency of Record 

October 22, 2017

HydraPak, a leader in performance hydration products for outdoor, biking, running, and hunting and fishing, announced its partnership with Akimbo Communications to oversee the company’s media relations in North America. “We are excited to work with Akimbo on strategic communications,” said Morgan Makowski, Director of Marketing at HydraPak. “Akimbo is known for its core relationships within […]

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Marker Dalbello Volkl Brands Re-Align Sales and Promotions Structure

October 21, 2017

Marker/Dalbello/Völkl (MDV), global leader and supplier of snowsports products, announced the following job responsibility promotions and new hires: Greg Grip has been promoted to Executive Vice President for Marker Dalbello Völkl, responsible for sales management of all three brands. Derek McClellan has been promoted to Sales and Technical Director, overseeing the Marker brand. Sarah Lauridsen […]

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Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

October 19, 2017

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]

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US Ski & Snowboard Association Announces Rocky Mountain Division All-Star Team

October 17, 2017

Fifty young alpine and freestyle athletes from across Colorado were recognized yesterday as USSA Rocky Mountain Division Colorado All-Stars. These promising young athletes compete on the local, national and international level in pursuit of their US Ski Team and Olympic dreams. The All-star team includes 30 alpine skiers and 20 freestyle skiers. “Congratulations to the […]

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Hults Bruk American Felling Axe by Dave Canterbury

October 16, 2017

Firewood season is here, and Hults Bruk — the world’s oldest active axe manufacturer — is introducing a new felling axe to their acclaimed line of Swedish hand-forged axes. Created by survival and wilderness skills instructor, blacksmith and New York Times bestselling author Dave Canterbury, the new design is based on professional felling axes made […]

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Snowboard Mag Sits Down with Drink Water’s Stephen Fox

October 16, 2017

At a recent meeting of the minds in Aspen, Colorado, Snowboard Mag’s Kaitlyn Schlicht sat down with action sports thought leader Stephen Fox, co-founder of Drink Water — a winter sports athlete-driven movement to simply get people to stay hydrated and provide clean water to those in need, instead of pimping a random sugar-filled energy […]

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