Industry News

News and information from the winter outdoor community

SIA Snow Sports Industry Planner Available Online Now

August 6, 2015

Continuing an SIA tradition dating back to 1960, the 2015-16 SIA Snow Sports Industry Planner provides a comprehensive guide to 170+ events including snow sports trade shows, consumer shows, industry events, competitions, as well as important SIA/Snow Show dates and U.S./Canadian major holidays. Plus, some creative on the back for you to enjoy. Print copies […]

How Letting Go of One Dream, Brought New Ones: Kevin Pearce on Meditation & Yoga Practices

August 5, 2015

I recently opened Kevin’s Monthly Highlight from LoveYourBrain and found myself intrigued by the genuity in Kevin’s voice to others regarding yoga and meditation. As some of you know, Kevin suffered a near fatal traumatic brain injury while training for the 2010 winter Olympics. His recovery has been a long, long road and to this day, he’s […]

DIY Wednesday: It's In The Bag

August 5, 2015

I spotted this display last week. Super simple to execute and communicates quickly what the current promotion is inside the store. To me, the shopping bag instantly connects a sale with a purchase. And I like how they used masking tape to affix the bags to the glass. I like that it shows. Consider using […]

Snow Sports Participants Numbers Increased in 2014/2015

July 31, 2015

The preliminary results of the 2014/2015 Participant Survey are in! The preliminary data shows increases in every snow sports discipline except for a small decrease in cross country skiing. There was a 4% increase in the number of snowboarders this season. The number of downhill skiers who identified themselves as “freeskiers” who say they primarily […]

3 Runs With Icelantic Skis' CEO, Annelise Loevlie

July 31, 2015

Ah, summer…a time for snow sports manufacturers to kick back and relax. Not so fast. Annelise Loevlie, Icelantic’s CEO is a busy bee, like many of our members, even in the hot summer months. We had the chance to catch up with the SIA Board of Director, wine lover, outdoor enthusiast and all around awesome […]

ThirtyTwo’s Brian Cook on the Brand’s Roots and 20 Year Anniversary

July 30, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Brian Cook, ThirtyTwo ThirtyTwo’s roots are anchored in skateboarding, just as much as they are in snowboarding. That’s been the case for its entire 20 year history under parent company Sole Tech and founder Pierre André Senizergues. This year, the brand is celebrating two decades in […]

Getting a Handle on Snow Product in the Summer Can Pay Dividends

July 30, 2015

Most retailers tend to approach the snow season in four stages; pre-season, peak season, late season and off season, with the summer truly being “off.” Some retailers that focus exclusively on snow products close their doors completely over the summer months, while others who have complimentary product lines like bikes or surfboards focus on moving […]

Merchandising: Brand Loyalty

July 30, 2015

I was leaving work the other day when I heard a deep, loud rumbling sound – like a jet engine – coming from outside.  I looked down the street towards where the sound was coming from.  Emerging around the corner was a string of Lamborghini’s – slithering up the road like a band of bad […]

Quiksilver's Todd Richards on the Sessions @ SIA

July 23, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Todd Richards, Quiksilver Earlier this year, during The Sessions @ SIA, snowboarding vet, former professional rider, and Quiksilver ambassador Todd Richards caught us up on where he sees the industry headed. “Any sport that started off with an edge like snowboarding did—because it’s hard, it’s not […]

A B2C Lesson on Engaging Your Customer

July 21, 2015

B2B brands can increase their revenue exponentially when they take a page from the B2C playbook and start making customer engagement a priority. Your customer is no longer sitting at her desk flipping through a paper catalog, ordering the same item season after season. Instead, she’s looking for a dynamic experience that involves both digital […]