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Industry News

News and information from the winter outdoor community

Burton Unveils U.S. Snowboard Team Uniforms for PyeongChang Olympics

November 3, 2017

With less than 100 days until the opening ceremony of the upcoming 2018 Olympic Winter Games, Burton Snowboards unveiled the Olympic uniforms to be worn by the U.S. Snowboard Team. PyeongChang 2018 will mark the fourth consecutive Olympic Games where Burton has partnered with U.S. Ski & Snowboard to create one-of-a-kind uniforms for the halfpipe, […]

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Mystery Ranch Adds Skiers to Ambassador Team

November 1, 2017

One of the outdoor industry’s leading pack makers, Bozeman, Montana-based Mystery Ranch, announced that two skiers will be added to the brand’s Mountain Ambassador Team. Carston Oliver and Eric Balken both reside in Salt Lake City and both grew up skiing the steeps of Utah’s Wasatch Range. “With the advent of our new ski and […]

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Instant Gratification: 3 Visual Merchandising Tips You Can Use Today

October 30, 2017

In the world of retail, “experiential retail” has been a growing trend for the past several years. Retailers with deeper pockets have been investing in experiential-based technology such as virtual dressing rooms, augmented reality, mobile apps and tracking systems — along with the capability for vast consumer data collection and analysis. But for shops that […]

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Mountain High Prepares for the 2017-18 Season with its Lowest Season Pass Price of the Year

October 28, 2017

Mountain High, Southern California’s closest winter resort, is preparing for the upcoming 2017-18 season in many ways, including offering a “build-your-own” season pass product that is on sale until October 31 at the lowest price of the year. With nearly three times as much water available for snowmaking compared to last year, Mountain High expects […]

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Sunlight Mini Mayor Seeks Re-Election 

October 27, 2017

Public Election for Kids 12 and Under at Sunlight Ski Area Sunlight Mini Mayor Gabby Noyes, age 9, announced she will seek a second term this fall. The news came last month while Noyes made a guest appearance in the Garfield County Fair Parade held in Rifle, Colo. Noyes has since issued a video press […]

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Copper Mountain Partners with Verbier 4 Vallées for 2017-18 Season

October 27, 2017

Season pass holders at Copper receive five free days of skiing at the largest ski area in Switzerland Swiss skiing has never been more accessible, thanks to a new reciprocal partnership between Copper Mountain and Verbier 4 Vallées, one of the largest ski areas in Europe. Included with 2017-18 season passes to Copper Mountain are […]

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PSIA-AASI Launches E-Learning Course for New Instructors

October 27, 2017

Stay Ahead of Your Competition: Take the E-Learning Course for New Instructors The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI), launched a new E-Learning Course for New Instructors promising to help people interested in securing a job as ski or snowboard instructor stay a step ahead of their competition. The […]

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Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot

October 27, 2017

Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition “Special Project V-66” snowboard boot with a select distribution of 200 pairs globally. The Arthur Longo “Special Project V-66” elevates the traditional lace-up boot with premium materials, striking lace […]

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Arc’teryx Expands Mountain Skills Academy to Jackson Hole

October 27, 2017

Arc’teryx, technical leader in outdoor performance apparel and equipment, announced it is expanding their mountain skills academies to include the new Backcountry Ski + Snowboard Academy in Jackson Hole, Wyoming, scheduled for February 9-11, 2018. Created to support skills development, experience and self-sufficiency in the mountains, the Arc’teryx Academy aims to create a space where […]

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Idaho Kids Ski For Free This Season

October 26, 2017

If you have a 5th or 6th grader who loves to ski or snowboard or one who’d like to learn, you’ll want to take advantage of the free skiing program offered by the Idaho Ski Areas Association, a.k.a. Ski Idaho. Ski Idaho’s 5th and 6th Grade Ski-Free Passport Program allows 5th graders to ski three […]

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