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Industry News

News and information from the winter outdoor community

Utah Ski Resorts Get Early-Season Snow, Announce More Opening Dates

November 7, 2017

Ski Utah says that many of its resorts will be opening in under two weeks due to plentiful early season snow across the state. Over the past few days Utah received a healthy early season snow-storm. The big winner was Beaver Mountain in Northern Utah with over 20” since Saturday. With more snow on the […]

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Nick's Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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Nick’s Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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Long-time Ski Industry Veteran Dick Marshall Passes

November 7, 2017

Richard Barrak Marshall, 85, of Portland, Oregon, formerly of Farmington, NM, died in the comfort of his home surrounded by family on Saturday morning, Oct. 28, 2017. He was born in North Providence, R.I., on April 4, 1932, the son of James and Eva (Lister) Marshall. He was a 1950 graduate of Gould Academy where […]

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Skiers Needed to Re-enact Historic Birkebeiner Journey at Birkie 2018

November 7, 2017

In February 2018, an estimated 13,000 cross-country skiers will gather in Cable and Hayward, Wisconsin to take part in Birkie week ski events. The Slumberland American Birkebeiner is North America’s largest cross-country ski race and the signature event of Birkie week festivities. In homage to the race’s roots, the American Birkebeiner Ski Foundation (ABSF) is […]

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Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection

November 6, 2017

Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics technology. Ten styles from Eddie Bauer’s First Ascent line for this fall and the upcoming holiday season include eVent waterproof technology in jackets, pants and bibs for climbing, skiing […]

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The Top 8 Ways to Add Culture to a Colorado Ski Vacation

November 3, 2017

Crushing the slopes is obviously what you imagine when a winter trip to Colorado is on the books. But some of the great state’s 27 renowned ski areas, resorts and mountain towns also offer unexpected fine art and cultural experiences to add a little flair to the traditional ski trip, whether you’re there for work […]

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Burton Unveils U.S. Snowboard Team Uniforms for PyeongChang Olympics

November 3, 2017

With less than 100 days until the opening ceremony of the upcoming 2018 Olympic Winter Games, Burton Snowboards unveiled the Olympic uniforms to be worn by the U.S. Snowboard Team. PyeongChang 2018 will mark the fourth consecutive Olympic Games where Burton has partnered with U.S. Ski & Snowboard to create one-of-a-kind uniforms for the halfpipe, […]

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Mystery Ranch Adds Skiers to Ambassador Team

November 1, 2017

One of the outdoor industry’s leading pack makers, Bozeman, Montana-based Mystery Ranch, announced that two skiers will be added to the brand’s Mountain Ambassador Team. Carston Oliver and Eric Balken both reside in Salt Lake City and both grew up skiing the steeps of Utah’s Wasatch Range. “With the advent of our new ski and […]

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Instant Gratification: 3 Visual Merchandising Tips You Can Use Today

October 30, 2017

In the world of retail, “experiential retail” has been a growing trend for the past several years. Retailers with deeper pockets have been investing in experiential-based technology such as virtual dressing rooms, augmented reality, mobile apps and tracking systems — along with the capability for vast consumer data collection and analysis. But for shops that […]

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