Industry News - Page 69 of 105 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

How Intellectual Property Can Give Your Business an Edge

November 14, 2017

Picture this: It’s the first powder day of the season. You’re in the lift line, ready to go, and you overhear the person in line behind you explaining her idea for an improved snowboard binding she’s developing—the exact idea you spent the last year perfecting at your company. Despite the cold, you have to open […]

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Blizzard/Tecnica Announces New Rockies Associate Sales Rep

November 14, 2017

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

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Watch What Jeremy Jones is Calling the Best Snow Safety Video Ever Made

November 13, 2017

Thanks to our pals at the High Fives Foundation for sharing this video with the snowsports world… BASICS 7 | Snow Safety & Awareness from HighFivesFoundation on Vimeo.

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Free Skiing and Riding for Kids at Colorado Ski Country USA Resorts

November 13, 2017

Colorado Ski Country USA (CSCUSA) member resorts are committed to providing fun and affordable skiing and riding opportunities for families by offering Kids Ski Free programs across the state. Parents and families can take advantage of free and discounted lift tickets for children, specialized lessons and rental discounts to plan a once-in-a-lifetime ski vacation experience […]

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Mammoth Resorts Inks First-Ever Ski Resort Deal with LA Kings

November 10, 2017

Two-time Stanley Cup Champions the LA Kings launched a new partnership with Mammoth Resorts  to coincide with the 2017-18 NHL season, making Mammoth Resorts an Official Partner of the LA Kings and the franchise’s first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts’ four entities: Mammoth Mountain Ski Area, Snow Summit, Bear Mountain […]

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Desk Jobs are Overrated: How to Work on Snow this Winter

November 9, 2017

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started working as a ski or snowboard instructor, and if working on the slopes sounds like a dream job, duh, visit PSIA-AASI’s Score a Job on the Slopes site to […]

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K2 Skis Names Ryan McBride as Head of U.S. Sales

November 9, 2017

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

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SIA Correspondent Jack Mitrani Talks Love of Snowboarding in New Zealand

November 9, 2017

SIA correspondent, Jack Mitrani, was in New Zealand with pro riders from all over the world. He caught up with a few of the Burton team to talk about their love for the sport. Enjoy! https://vimeo.com/241974925

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5 Ways to Attract Locals Into Your Store Through Social Media

November 8, 2017

Gone are the days when the first snowfall brought customers flocking to your doors in search of the latest gear. In today’s ever-connected world, your customers open Instagram rather than a magazine to get the scoop on the latest trends. They shop virtual racks and know the style they want before ever setting foot in […]

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Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season

November 8, 2017

All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available now, the Verse is a fully customizable boot that honors Vans’ committed progression of the Boa Closure System. Offering extensive technical range and precision across two different lacing zones, […]

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