Industry News

Maloja Expands Sales Teams in North America

German apparel brand Maloja (pronounced "mah-low-yah") says it has set eyes on growth in North America with an increased sales representative presence, previewing its new collection at the Outdoor Retailer Winter+Snow Show 2018.

Audi FIS Ski World Cup Gives Students Real World Resort and Hospitality Learning Opportunities

Meet the Green Mountain College Killington School of Resort Management Students on November 25-26, 2017 at Killington Resort. More than 30,000 people, including 90 professional athletes from 20 different countries, are expected to flock to Killington Resort in Vermont for the 2017 Audi FIS Ski World Cup, November 25-26 – and the students at Green […]

Farm to Feet and Ski City Launch Cottonwood Getaway Sweepstakes

Farm to Feet, makers of 100-percent-American socks and the official sock of Salt Lake City, UT, announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend four days of skiing and lodging in Salt Lake, also known as Ski City. Skiers and riders can enter to win the trip at […]

VIDEO: Faction’s Athlete Edit is a collection of footage Tim McChesney stockpiled from This Is Home

VIDEO: Faction's Athlete Edit is a collection of footage Tim McChesney stockpiled from This Is Home

Pugski and SkiGearTV Join Forces for 2017-18 Ski Season

Reno-based Pugski.com, known as the best editorial resource in ski media, has received millions of page views since its inception in 2015. Pugski provides the skiing consumer with comprehensive skiing news, information, and ski equipment reviews.

Picture Organic Named Official Apparel Partner for Dew Tour

Picture Organic Clothing — makers of organic, recycled, and bio-sourced products for board sports — announced its official apparel sponsorship for the upcoming 2017 Dew Tour. The inaugural partnership kicks off on Picture’s fifth season of distribution in the US market, as enthusiasm for the brand’s stylish approach to eco-friendly clothing continues to grow. Taking […]

Fairbank Group Initiates Variable Lift Ticket Pricing Inspired by Airlines

As the start of the 2017-18 ski season has begun, the Fairbank Group of New England ski resorts — Bromley Mountain, Cranmore Mountain Resort and Jiminy Peak Mountain Resort — officially launched airline-style variable lift ticket pricing for skiers and riders able to plan ahead and purchase tickets online before they arrive. Discounts of 30 […]

Olympic Fever Sweeps Colorado Ski Country

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]

Changing the Industry Paradigm of What a Snowshoe Can Mean

Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of traditional snowshoe construction.