Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

December 15, 2017

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.

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Kids Learning to Snowboard First: A Burton and AASI Social Media Promotion

December 15, 2017

AASI and Burton are hosting a social media contest through Jan. 31, 2017. Use the hashtags #kidscansnowboard and #snowpros over social media, and one winner will win a lesson with a certified AASI instructor at a Burton Riglet Park, a free kid’s specific Burton Riglet Snowboard, and a pair of Burton Mini-Grom Snowboard Boots.

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Burton Announces Industry-Leading 2020 Sustainability Goals

December 15, 2017

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.

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TREW Introduces Upcycled Bags from Truce x Slingshot Sports

December 15, 2017

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

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Arvada Colorado Ski and Golf Store Gets Name Change and New Location

December 13, 2017

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.

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Pacific Northwest Ski Areas Continue to Lead the Nation this Season

December 11, 2017

Last week’s colder temperatures and abundant sunshine made it a great time to get on the slopes in Pacific Northwest mountains.

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Giro Partners as Official Helmet Supplier of Mammoth Mountain's Unbound Terrain Parks

December 10, 2017

The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers with inclusion in Mammoth Mountain’s Safety Month.

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Vans Snow Partners with Team Rider Dan Liedahl to Deliver Customized Implant for 2017/18 Winter Season

December 10, 2017

Showcasing Danimals’ original artwork, the Vans Implant is equipped with classic snowboard boot construction, finished with a fully-loaded feature package that caters to the needs and wants of every style of rider.

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Historic Investments and Transformation for Whistler Blackcomb and Park City Mountain

December 10, 2017

Vail Resorts, Inc. (NYSE: MTN) announced that the company plans to make an historic investment of CAD$66 million (USD$52 million) at Whistler Blackcomb this season focusing on three new lifts at the heart of the resort. This transformative investment features the addition of a new gondola on the Blackcomb side of the mountain, as well […]

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Smith Grows Creative Team, Appoints Andy McCabe to Creative Director

December 8, 2017

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.

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