Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

The Snow Sports Industry is Going for a World Record to Get More People on Snow – January 8, 2016

By SIA | May 21, 2015 | 0 Comments

Details still are being worked out but the plan to go for the Guinness Book of World Records on Friday, January 8, 2016 for the largest ski and/or snowboard lesson is percolating. Interestingly, there is the largest ski lesson record (about 550) but NO resort for the “largest” snowboard lesson. Organizers are positioning this as […]

We Present to You: Playing Soccer While Skiing.

By SIA | May 20, 2015 | 0 Comments

Just when you thought you’ve seen it all…a video of skiers playing soccer surfaces. It’s actually mind blowing to think that they are A.) skiing AND playing soccer at the same time and B.) pulling backflips while doing this.  This video was filmed in Geilo, Norway with professional skiers. We do not recommend trying this […]

Merchandising: Happy Feet

By SIA | May 18, 2015 | 0 Comments

So I was at a friends house last week. We were outside talking and I spotted two mannequin legs out back behind a shed in their backyard. Of course I couldn’t help myself – “what are you going to do with those?” I asked.  Well, needless to say I took the legs and after trying […]

West Coast Port Congestion is Improving

By SIA | May 13, 2015 | 0 Comments

“West Coast port congestion is improving.” This statement can be heard from just about any of the many freight forwarders in the business. Yet supply chain professionals’ frustrations continue, fueled by the ongoing chassis shortage and trucker strikes affecting the West Coast. It is without a doubt that the ports on the West Coast have […]

SAVE THE DATE: #SIA16

By SIA | May 13, 2015 | 0 Comments

The 2016 SIA Snow Show kicks off January 27 with Industry + Intelligence, a free day of market research and educational seminars. The Show is January 28 – January 31 and the On-Snow Demo/Ski-Ride Fest is February 1 & 2 at Copper Mountain. Join us for the entire industry gathering under one roof.    SIA […]

Take a look back with the 2015 SIA Snow Show Rewind

By SIA | May 12, 2015 | 0 Comments

The vibe, the scene, the happenings all in one place at the Show. The 2015 SIA Snow Show welcomed a record-breaking number of new exhibitors, saw a 50% increase in Sourcing Snow exhibitors, hosted its first ever Industry + Intelligence day and that’s just the beginning. The seminars, parties, events and comradery was unmatched.  With statistics, photos, recaps and more – […]

SIA Board Gathers for Annual Spring Meeting in San Francisco

By SIA | May 11, 2015 | 0 Comments

Earlier this week, SnowSports Industries America (SIA) welcomed three new members to their Board of Directors during SIA’s annual spring meeting, held in-conjunction with the 2015 NSAA (National Ski Areas Association) National Convention & Trade Show (May 3-6) in San Francisco, California. SIA’s newest directors include Erik Snyder of Armada Skis, Ron Steele of Group Rossignol and Kathy McGuire of K2 Sports. SIA also welcomed back Clark Gundlach of Spyder Active Sports, Inc. as […]

Merchandising Monday: Windows Squared

By SIA | April 27, 2015 | 0 Comments

I saw this display this week and loved the idea of a really big window inside a window display.Add curtains like they did here for a homey touch or consider painting the wood a bright crazy color.Then choose what product story you want to tell. SIA’s visual merchandising consultant Ali Levy provides retailers with unique insight on […]

Earth Day 2015 & SIA Snow Show DIY Session Recap

By SIA | April 23, 2015 | 0 Comments

Earth Day is April 22 this year.  In honor of this important landmark, I once again turn to the almighty dumpster as a receptacle, not for junk, but rather a treasure trove of castaway items just waiting to find new homes. I presented a DIY Displays on a Budget session at this year’s SIA Snow […]

SIA Merchandising Shop Profile: The Startingate Ski Shop

By SIA | March 18, 2015 | 0 Comments

The Startingate Ski Shop in Bondville, Vermont is one of those great finds – a family owned and operated ski shop, steeped in ski racing tradition, that showcases some of the snow sports industry’s finest wares. From specialized racing-specific hard goods to elegant high end outerwear, this shop has many hard-to-find brands and niche items that set […]