Industry News

News and information from the winter outdoor community

Le Bent Welcomes Industry Veteran, Johnny West, to the Global Team

February 12, 2021

West to focus on global expansion for the brand, following a period of sustained growth. Denver, CO (February 12, 2021) – Le Bent, Australia’s beloved makers of first-on-skin layers and technical snow and outdoor socks, is pleased to announce the addition of industry veteran, Johnny West, to the team, leveraging over two decades of outdoor […]

Inclusion Training – Session 21 with Dr. Gerilyn Davis: Action Research Cycles 5.5

February 11, 2021

February 11, 2021 Hi SIA members, I can’t express enough how this has been a joy to guide you on your inclusive journey! I know there has been so much content conveyed and a lot to digest as we’ve unpacked several topics, but I want you to know it is a privilege to assist you […]

Nick’s Notes – February 2021

February 10, 2021

February 10, 2021 Greetings, As we move through this season and begin to focus on the business of next, this is a great time to take stock of all of the critical business tools and services that SIA offers to its members. Below are five member benefits you can’t afford to miss. Insights: We provide […]

Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US

February 9, 2021

Limited to 82, symbolizing her record-breaking number of World Cup wins Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey […]

Inclusion Training – Session 20 with Dr. Gerilyn Davis: Action Research Cycles 5.4

February 4, 2021

February 4, 2021 Hi SIA members, I sincerely hope you are having a joyous week, day, or month! We have several action research cycles left in the complete series. The focus within this session and the continuing session is to impact four business functions: strategy, financials, operations, and marketing. Most often, inclusion becomes embedded in […]

Quick Lap with Martin Balgach, National Sales Manager, ECOXGEAR

February 4, 2021

Tell us about the history of ECOXGEAR. Thanks for asking! ECOXGEAR has been engineering and selling rugged, waterproof Bluetooth speakers and accessories for 15 years. Our brand is proven, rough and tough, and tuned for outdoor adventures. We have deep roots in Paddlesports, Outdoor, Hike/Camp, and Active Lifestyle, and are psyched for this new reach […]

Winter Wildlands Alliance Launches “Ski Kind” Campaign to Promote Backcountry Responsibility

February 3, 2021

The Ski Kind Backcountry Responsibility Code is for everyone recreating outside this winter, promoting responsible recreation and tips for keeping the backcountry open, accessible, inclusive and protected. Boise, ID (For immediate release) — Winter Wildlands Alliance is proud to introduce the Ski Kind Backcountry Responsibility Code, a set of guidelines to promote responsible winter recreation […]

Titus Adventure Company Announces CAIC As Latest Adventure With Impact Giving Back Partner

February 2, 2021

As part of its ongoing Adventure with Impact series of projects, TAC adventure vehicle rentals announces a give-back program with the crucial Colorado Avalanche Information Center. Denver, Colo. (For Immediate Release): As part of its ongoing Adventure With Impact series and one of the ways it is giving back to its customers, the community, and the […]

686 Joins the Outdoor Sales Surge

February 1, 2021

It’s not just snowshoe and backcountry brands that are having a good season. We talked to Mike West and Jono Zacharias about adjustments 686 made after the pandemic struck, how sell through is going this snow season, and how pre-book orders for next season are shaping up. In partnership with Shop-Eat-Surf By Tiffany Montgomery | […]

Mammut And POWDR Partner For Uniform Upgrade

February 1, 2021

Premiere mountain safety brand kits out POWDR resorts’ employees (Williston, VT) Feb 1, 2021 – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals’ uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. […]