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Industry News

News and information from the winter outdoor community

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Webinar: Alibaba Business Solutions for Doing Wintersports Business in China

B2B - Business to Business Education

March 20, 2018

This Wednesday at 11 am., SIA is hosting an important webinar with Mark Fleming, Manager, Business Solutions, for Alibaba. Fleming leverages his prior experience working at Alibaba’s headquarters in Hangzhou, China, to help North American brands utilize Alibaba’s ecosystem to enter and expand their presence in China. Fleming previously worked in venture capital investing in tech […]

Ski Utah Appoints New Director of Content

Industry Press Releases Intermountain West - Utah, Wyoming, & Central-Southern Idaho

March 20, 2018

Ski Utah announced that Hailey Klotz has been promoted to Content Director. Hailey started in her new position as of yesterday, Monday, March 19, 2018. In her new role, she is charged with managing, producing and disseminating dynamic content on SkiUtah.com and Ski Utah’s social media channels with the end goal of inspiring people from […]

February Snowfall Boosts Bookings But Occupancy Not Likely to Recover

Industry Press Releases Resort News

March 15, 2018

Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics* Market Briefing released yesterday, as of […]

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

B2C - Business to Consumer Features Related News

March 15, 2018

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

March Delivers Over Five Feet of Snow to Vermont Resorts

Industry Press Releases New England Resort News

March 14, 2018

March is historically Vermont’s snowiest month of the winter and this season it’s living up to that reputation. Since the beginning of March over five feet of snow has fallen at resorts, and in the last 24 hours, resorts across the state welcomed in between one to two feet with more snow forecasted for the […]

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

B2C - Business to Consumer Brand-Specific News Industry Press Releases

March 10, 2018

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

New E-Course Helps Beginner Skiers Prepare Before the Slopes

B2C - Business to Consumer Industry Press Releases

March 8, 2018

An innovative online Introduction to Skiing Course will help you prepare so you know what to expect before you get to the slopes. The new e-course created with content from the Professional Ski Instructors of America (PSIA) and SKI Magazine is designed as a comprehensive guide just for beginners. The course will teach you about […]

Peak Resorts Reports Record Fiscal 2018 Third Quarter Revenue

B2B - Business to Business Industry Press Releases Resort News

March 8, 2018

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, today reported financial results for its fiscal 2018 third quarter. Timothy D. Boyd, President and Chief Executive Officer, commented, “Peak Resorts generated 5% revenue growth in the fiscal third quarter and a 5% increase in […]

Chaos Headwear Athlete Chris Anthony to Host Indoor Skiathon at Snobahn

B2C - Business to Consumer Industry Press Releases

March 7, 2018

On March 13, 2018, the public is invited to watch Chaos Headwear spokesperson Chris Anthony ski as many vertical feet as humanly possible to raise money for Colorado kids and as inspiration for the snowsports industry overall. Anthony, Founder of Anthony Adventures and the Youth Initiative Project, will ski non-stop at SNÖBAHN in Centennial, Colorado. […]

Don’t Believe the Hype: Youth Snowboarding is Thriving

Features Insights

March 6, 2018

The future of snowboarding looks bright indeed.