Industry News

News and information from the winter outdoor community

Inclusion Training – Session Three with Dr. Gerilyn Davis

September 18, 2020

September 18, 2020 Hi SIA members, Once again, I hope you have learned a lot about yourself in these first couple weeks of your inclusion journey. Often when it comes to engaging in relationships particularly in the snow sports industry, I would imagine most of those relationships have stayed relatively the same. The opportunity within […]

Mammut Joins Forces With Jackson Hole Mountain Resort

September 17, 2020

Premium Swiss outdoor brand named official uniform partner for leading snow destination (Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain […]

Bluebird Backcountry Upgrades With New Mountain, Additional Programs

September 17, 2020

Colorado’s Newest Ski Area Set To Safely Open First Full Season (KREMMLING, CO – Sept. 17, 2020) – Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 17, 2020

September 17, 2020

Sustaining BOOMING Recreation Sales Through Holiday and Beyond If your business does summer operations, let’s hope you were part of the huge boom in sales, rentals and participation for outdoor recreation. A recent article from NPR summed it up in the title, “Amid a Deep Recession, Outdoor Equipment is Flying Off the Shelves,” and substantiated […]

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

September 16, 2020

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed over 1,000 avid winter enthusiasts […]

PSIA-AASI Releases “Navigating the 2020-21 Snowsports Season” Guide

September 15, 2020

LAKEWOOD, Colo. (Sept. 14, 2020) – Delivering ski and snowboard lessons in a healthy environment this season is more important than ever. To help snowsports schools and instructors prepare for the upcoming season, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) released  “Navigating the 2020-21 Snowsports Season,” a document […]

Statement from Alterra Mountain Company CEO Rusty Gregory On 20/21 Winter Operations

September 14, 2020

DENVER, CO, September 14, 2020 – The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused […]

WNDR Alpine Partners With Meteorite PR During Expansion Year Revolutionary Ski Brand Eyes More Visibility, New Product Line in 2020-21

September 14, 2020

Salt Lake City, Utah (September 14, 2020) – WNDR® Alpine, the celebrated ski brand that introduced revolutionary new eco-friendly technology into the winter sports industry last year, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to expand its product line and broaden its global […]

Inclusion Training – Session Two with Dr. Gerilyn Davis

September 11, 2020

September 11, 2020 Hello SIA members, I hope you are doing extremely well and are having a delightful day. I think what I have enjoyed most about leveraging inclusion is that I can do what I do well. One of the key fundamentals of the SWORD Inclusion System is the ability to use your strengths. […]

September 10, 2020

Support the RESTART Act to protect our industry. Call your Congresspeople TODAY! We support Senator Michael Bennet’s and Senator Todd Young’s RESTART Act—which has bipartisan support and recognizes the current challenges and specific needs of the most vulnerable small and medium-sized businesses. At its core, this program is designed to provide small and medium-sized businesses […]