Industry News

News and information from the winter outdoor community

Inclusion Training – Session 22 with Dr. Gerilyn Davis: Action Research Cycles 5.6

February 18, 2021

February 18, 2021 Hello SIA members, I know everyone is well on their way in their winter season with all the snow! So Exciting! I do hope everyone is enjoying their inclusive journey! In this session, we want to continue to focus on the various business functions, in particular, this week’s focus is strategy. When […]

Free E-Learning Course Teaches Participants How to Ride a Sno-Go at a Ski Resort

February 17, 2021

Find a Resort Near You, Then Get Out and Sno-Go LAKEWOOD, Colo. (Feb. 17, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) teamed with Sno-Go to create an e-learning course that teaches new and experienced snowsports enthusiasts a new way to slide downhill on snow. A Sno-Go […]

SUBARU AND POWDR EXTEND PARTNERSHIP, CONTINUE TO OFFER UNPARALLELED EXPERIENCES FOR MOUNTAIN ADVENTURE SEEKERS

February 17, 2021

Extended Agreement Adds Subaru Motorsports USA Partnership with Woodward PARK CITY, Utah., Feb. 17, 2021 – POWDR and Subaru of America, Inc. announced today an extension of a longstanding partnership to provide POWDR mountain resort guests and Subaruowners with unforgettable adventures. The partnership expansion also makes Subaru Motorsports USA the official partner of Woodward. In […]

Snowsports Industries America (SIA) Elects Four New Members to its Board of Directors

February 16, 2021

Board Welcomes and Encourages Diverse Perspectives  Park City, Utah (February 16, 2021) – Snowsports Industries America (SIA) today elects four new members to its Board of Directors in advancement of its mission to help the industry thrive. Understanding the critical importance diversity plays when it comes to innovation and vision, SIA prioritized diversity and the expertise necessary […]

Olympic Athletes Inspire SOS Outreach Park City Youth on the Hill

February 12, 2021

FOR IMMEDIATE RELEASE SOS Outreach, a national youth development non-profit with local programs in Park City, incorporates the outdoors as a launching pad to build community, develop critical life skills, and strengthen resilience for underrepresented youth to navigate unexpected challenges. SOS Outreach’s programs counter the isolation youth are facing from the pandemic—empowering them with the […]

Le Bent Welcomes Industry Veteran, Johnny West, to the Global Team

February 12, 2021

West to focus on global expansion for the brand, following a period of sustained growth. Denver, CO (February 12, 2021) – Le Bent, Australia’s beloved makers of first-on-skin layers and technical snow and outdoor socks, is pleased to announce the addition of industry veteran, Johnny West, to the team, leveraging over two decades of outdoor […]

Inclusion Training – Session 21 with Dr. Gerilyn Davis: Action Research Cycles 5.5

February 11, 2021

February 11, 2021 Hi SIA members, I can’t express enough how this has been a joy to guide you on your inclusive journey! I know there has been so much content conveyed and a lot to digest as we’ve unpacked several topics, but I want you to know it is a privilege to assist you […]

Nick’s Notes – February 2021

February 10, 2021

February 10, 2021 Greetings, As we move through this season and begin to focus on the business of next, this is a great time to take stock of all of the critical business tools and services that SIA offers to its members. Below are five member benefits you can’t afford to miss. Insights: We provide […]

Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US

February 9, 2021

Limited to 82, symbolizing her record-breaking number of World Cup wins Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey […]

Inclusion Training – Session 20 with Dr. Gerilyn Davis: Action Research Cycles 5.4

February 4, 2021

February 4, 2021 Hi SIA members, I sincerely hope you are having a joyous week, day, or month! We have several action research cycles left in the complete series. The focus within this session and the continuing session is to impact four business functions: strategy, financials, operations, and marketing. Most often, inclusion becomes embedded in […]