Industry News

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed over 1,000 avid winter enthusiasts […]

PSIA-AASI Releases “Navigating the 2020-21 Snowsports Season” Guide

LAKEWOOD, Colo. (Sept. 14, 2020) – Delivering ski and snowboard lessons in a healthy environment this season is more important than ever. To help snowsports schools and instructors prepare for the upcoming season, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) released  “Navigating the 2020-21 Snowsports Season,” a document […]

Statement from Alterra Mountain Company CEO Rusty Gregory On 20/21 Winter Operations

DENVER, CO, September 14, 2020 – The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused […]

WNDR Alpine Partners With Meteorite PR During Expansion Year Revolutionary Ski Brand Eyes More Visibility, New Product Line in 2020-21

Salt Lake City, Utah (September 14, 2020) – WNDR® Alpine, the celebrated ski brand that introduced revolutionary new eco-friendly technology into the winter sports industry last year, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to expand its product line and broaden its global […]

Inclusion Training – Session Two with Dr. Gerilyn Davis

September 11, 2020 Hello SIA members, I hope you are doing extremely well and are having a delightful day. I think what I have enjoyed most about leveraging inclusion is that I can do what I do well. One of the key fundamentals of the SWORD Inclusion System is the ability to use your strengths. […]

Support the RESTART Act to protect our industry. Call your Congresspeople TODAY! We support Senator Michael Bennet’s and Senator Todd Young’s RESTART Act—which has bipartisan support and recognizes the current challenges and specific needs of the most vulnerable small and medium-sized businesses. At its core, this program is designed to provide small and medium-sized businesses […]

Altexa & GHS Holdings Announce Launch of HDry Brand® in North America

HDry: a step forward in ‘direct lamination’ membrane technology for waterproof outdoor performance products Bethel, CT (September 8, 2020) – This week, Altexa srl and GHS Holdings announced the launch of the HDry® brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. […]

BOOTDOC Bootfitting Education 2020

As we move forward in the Covid-era, BOOTDOC is happy to introduce a new method of education delivery for bootfiters at every level. Using online platforms, BOOTDOC is committed to providing the same, industry-leading support as they have in years past, but are adapting to meet the challenges of social distancing head-on. Download their 2020 […]

Elan Skis Prepares for Winter Season with Digital Tools and Support for Retail Partners

Legacy brand navigates current times with collaboration and opportunity     Lebanon, N.H. (Sept. 9, 2020) – Elan Skis, handcrafted skis made in the alps for over 75 years, along with its subsidiary, Elan Sports USA which also distributes Alpina Sports, augments its business by optimizing digital tools and maximizing the level of support for the […]

4FRNT Ski Company Gets New Owners

Company will continue to double down on direct-to-consumer model and athlete-inspired products 4FRNT Ski Company has been acquired by a group of private entrepreneurs from Jason Levinthal. The new owners Charlie Johnson, Will Armenta and Ebi Lange, are longtime friends, entrepreneurs, and passionate skiers. They are motivated by the purity and dedication of the 4FRNT […]