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Industry News

News and information from the winter outdoor community

Inclusion Training – Session Four with Dr. Gerilyn Davis

September 25, 2020

September 25, 2020 Hi SIA members, For those of you who have been participating in the trainings thus far, I want to thank you!! Thank you for taking the time to equip yourself with the tools to engage in more inclusive efforts. As I mentioned in the previous segment, the SWORD Inclusion system is a highly […]

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mountainFLOW Announces B-Corp Status and USDA Certification

September 24, 2020

Colorado Company Joins Select Group Committed to Social and Environmental Impact (BOULDER, CO – September 24, 2020) – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products […]

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Dakine Celebrates 25 Years of Heli Series

September 23, 2020

Rider-driven, Since Day 1 Built on 25 years of rider-driven design and trusted performance, the iconic Heli Series has been updated with an arsenal of new backcountry features, a recalibrated fit, increased durability, and recycled materials. With testing and direct input from our team riders, the Heli Series is fully equipped for winter’s deepest days. […]

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Launching A Decade Of Climate Action

September 23, 2020 1 Comments

These are challenging times for all of us. And for those of us who live in the West, the last few months have been devastating. The summer of 2020 was the hottest on record in the Northern Hemisphere, leading to drought conditions all across the West. And as if on cue, wildfires of historic proportion […]

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Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket

September 21, 2020

Backcountry Magazine Dishes Out Honors Ahead of 2020-21 Winter Season BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator […]

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Le Bent Restructures US Sales Organization

September 21, 2020

The new structure combines a dedicated sales manager with regional independent reps to deliver retailers with high-quality, year-round service. DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, […]

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Inclusion Training – Session Three with Dr. Gerilyn Davis

September 18, 2020

September 18, 2020 Hi SIA members, Once again, I hope you have learned a lot about yourself in these first couple weeks of your inclusion journey. Often when it comes to engaging in relationships particularly in the snow sports industry, I would imagine most of those relationships have stayed relatively the same. The opportunity within […]

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Mammut Joins Forces With Jackson Hole Mountain Resort

September 17, 2020

Premium Swiss outdoor brand named official uniform partner for leading snow destination (Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain […]

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Bluebird Backcountry Upgrades With New Mountain, Additional Programs

September 17, 2020

Colorado’s Newest Ski Area Set To Safely Open First Full Season (KREMMLING, CO – Sept. 17, 2020) – Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 17, 2020

September 17, 2020

Sustaining BOOMING Recreation Sales Through Holiday and Beyond If your business does summer operations, let’s hope you were part of the huge boom in sales, rentals and participation for outdoor recreation. A recent article from NPR summed it up in the title, “Amid a Deep Recession, Outdoor Equipment is Flying Off the Shelves,” and substantiated […]

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