Industry News

News and information from the winter outdoor community

Tecnica Elevates Footwear Commitment with New Leadership Role

December 10, 2020

Rob Phillips to Lead North American Business Unit West Lebanon, NH (December 10, 2020) – Tecnica Group is proud to announce the hiring of Rob Phillips in the newly created role of North American Business Unit Director – Tecnica Footwear. Responsible for overseeing commercial operations, product and marketing, Phillips comes to Tecnica with over 14 […]

Inclusion Training – Session 14 with Dr. Gerilyn Davis: Determine Monthly, Weekly and Daily Goals

December 10, 2020

December 10, 2020 Hi SIA Members, Excited to now be in the holiday season and beginning to experience winter. This time of year is a very busy and exciting time in which I want to ensure we continue to see the value of embedding inclusion into our businesses. I know many are still adjusting to […]

Arbor CEO on Surviving and Thriving for 25 Years

December 9, 2020

A talk with Arbor Co-Founder Bob Carlson about the key changes in business strategy that allowed the snowboard and skateboard brand to survive when so many others didn’t.  By Tiffany Montgomery, Shop-Eat-Surf Arbor Snowboards launched in 1995 with a commitment to sustainability and craftsmanship at a time when the environment was not a hot topic. […]

2021 Open Enrollment For Health Insurance Is In Full Swing!

December 5, 2020

Tuesday, December 15,2020, is the FINAL DAY to enroll in health insurance coverage for the upcoming year. Act now to take advantage of the Snowsports Industries America health coverage program from our partner LIG Solutions. As a member, this program gives you exclusive access to affordable health insurance options for you, your family, and even your business/employees. […]

Flylow Gear and Jackson Hole Outdoor Leadership Institute team up to give away a private avalanche education course for four

December 3, 2020

JACKSON, WYOMING (Thursday, Dec. 3) — Flylow Gear (, the independent, mountain-raised creator of outerwear and apparel, has partnered with Jackson Hole Outdoor Leadership Institute ( in Jackson, Wyoming, to give away a private, four-person avalanche course, a whole gamut of gear, and lodging for the group at the historic Wort Hotel. The grand prize is […]

Capranea secures strategic investment to drive global expansion. Appoints Progression Brands Group as global operating partner.

December 3, 2020

Baar, Switzerland., Eagle Colorado –  December 3, 2020 —  Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss leader […]

Inclusion Training – Session 13 with Dr. Gerilyn Davis

December 3, 2020

December 3, 2020 Hello SIA members, I do hope everyone enjoyed Thanksgiving last week!! We took a break on the sessions and were able to spend time with family and friends. One of the many things that I have come to enjoy about Thanksgiving is the emphasis on connection and that one of the most […]

ZAG Skis of Chamonix Partners with Global Sales Guys for US Brand Launch

December 2, 2020

ZAG will be available in the US this January 2021 via select specialty retailers and will launch nation-wide in for the winter 21/22 season. Chamonix, France (December 2, 2020) – Chamonix based specialty ski brand, ZAG Skis, announces brand launch partnership with Colorado’s Global Sales Guys (GSG). Since its inception in 2002, ZAG products have […]

Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings

November 24, 2020

Parker, Co., (Tuesday, Nov. 24) – With over 200 hand-painted ski maps to his name, James Niehues ( and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards will feature the most popular maps, in a ready-to-mail package. Among […]


November 24, 2020

50,000 Trees Will Be Planted on Behalf of 2020/21 Season Pass Holders PARK CITY, Utah., Nov. 24, 2020 – POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people’s lives and have fun doing it, and Nokian Tyres, a leading global manufacturer of high-quality tires for passenger cars, vans and trucks that has been recognized by the Dow Jones Sustainability Index as one […]