Industry News and Features

Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].

In My Eyes

Michael Akira West, owner and founder of 686, discusses his new project “In My Eyes”

By SIA | July 8, 2020 | 0 Comments

Q: We all know you as the founder of 686 and an entrepreneurial outdoorsman. How did you become a professor at USC, and what spawned the idea to bring in these entrepreneurs as guest speakers for your class? A: I was a student at USC in the Entrepreneur Program from 1991-93, and I just wanted […]

Descente Announces New Business Partnership with Momentum Distribution Inc.

By SIA | July 7, 2020 | 0 Comments

June 8, 2020 – Descente Ltd. announces new Business Distribution Partnership with Momentum Distribution Inc. regarding its skiwear and accessories business in Canada and USA Territory. Driven by its Japanese heritage and high alpine mountain roots, challenging the limits has led Descente to over 80 years of revolutionary sportswear development with an ongoing commitment to […]

SIA Snowbound Festival

Snowsports Industries America Names Brian Stephenson Director of Snowbound Festival

By SIA | July 7, 2020 | 0 Comments

Industry Veteran To Lead Snowbound Festival’s Events And Digital Experience Park City, Utah (July 7, 2020) – Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading […]

Snowsports_H-1B Visa_Image

Administration Restricts Employee Visas

By SIA | July 1, 2020 | 0 Comments

Last week, the Trump Administration temporarily suspended new foreign worker visas until December 31, 2020. The visas included are L-1 visas for intracompany transfers, H-1Bs for workers in high-tech occupations as well as the H-4 visa for spouses, as well as H-2Bs for temporary non-agricultural workers and most J-1 visas for exchange visitors—which many ski […]

Swix Launches Line of Next Generation Race Wax

By SIA | June 30, 2020 | 0 Comments

HAVERHILL, M.A. — June 25, 2020: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market today. […]


By SIA | June 29, 2020 | 0 Comments

flaik to Become Official Operational Ski School Platform at POWDR’s 11 Mountain Resorts Park City, UT, June 29, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new three-year partnership with flaik, the leading ski school management platform in the North American ski industry. The partnership makes flaik the […]


By SIA | June 24, 2020 | 0 Comments

Last Friday, June 19, 2020, the Senate passed the Great American Outdoors Act (GAOA). The bill is now headed to the House, then hopefully onto the president’s desk. If passed, this would be a BIG win for the outdoor recreation industries! The bill fully funds the Land and Water Conservation Fund, addresses the backlog of […]

Nordica USA Announces Management Changes

By SIA | June 23, 2020 | 0 Comments

 Vice President Scott Russo Retires and Mike Martini Appointed National Sales Manager for Nordica USA photo: Scott Russo WEST LEBANON, N.H. – June 23, 2019 – Nordica North America recently announced management changes with Vice President Scott Russo retiring and Mike Martini appointed to the newly created position of national sales manager for Nordica USA. […]

New partnership between Karbon and BC Alpine sets the stage for an ongoing relationship that will outfit alpine athletes in Karbon gear

By SIA | June 22, 2020 | 0 Comments

Toronto, ON & Vancouver, BC: Karbon and BC Alpine are announcing a new partnership, making Karbon the exclusive apparel and race wear supplier for BC Alpine. Karbon is proud to continue a tradition of supporting amateur ski racing at every level of the sport, whether Olympic, national, provincial or grassroots. In addition to supporting the […]


By SIA | June 18, 2020 | 0 Comments

Just as many states are starting to reopen after months of stay-at-home orders, the country was hit with a wave of social unrest and protests in support of the Black Live Matter movement. The country (and world) is experiencing a lot of uncertainty right now and collectively, we’re wondering what the future is going to […]