Industry News

News and information from the winter outdoor community

Outdoor Outreach Launches #OUTDOORSFORALL Campaign; Aims to Expand Programs Connecting Under-resourced Communities to the Outdoors

May 3, 2021

The non-profit hopes to create new avenues for support, enabling them to connect more young people with the transformative power of the outdoors. SAN DIEGO, Cal (May 3, 2021) – In celebration of National Great Outdoors Month, Outdoor Outreach – the San Diego-based non-profit that introduces youth from under-resourced communities to the transformative power of the […]

Tecnica to launch the Recycle Your Boots project in Europe

April 28, 2021

The pilot program is the first of its kind, aiming to move the ski industry closer to a circular economy. GIAVERA DEL MONTELLO, IT (April 28, 2021) – Plastic waste has amassed into a huge environmental and health issue for our planet. While we often think of single-use plastics as the culprit, even plastic products […]

Blizzard-Tecnica Names Charlie Hepburn Principal Sales Rep for Colorado and New Mexico

April 28, 2021

WEST LEBANON, NH (April 28, 2021) – Blizzard-Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, is pleased to announce Charlie Hepburn as the Principal Sales Rep for Colorado and New Mexico. Effective May 1, 2021, Hepburn, along with Jamie Urbana as Associate Rep, will service retailers in this key territory. “The success of […]

PSIA-AASI Names Members of the 2021-2024 National Team

April 23, 2021

LAKEWOOD, Colo. (April 23, 2021) – The grueling competition is over – and the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is excited to announce its 2021-24 National Team. The new PSIA-AASI National Team will set the standard for snowsports instruction and embody the ski and snowboard experience. PSIA-AASI […]

Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited

April 22, 2021

The Swiss outdoor brand doubles down in its commitment to the environment with new partnerships, PFC-free and bluesign product launches (Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to […]

LEKI Owner, Waltraud Lenhart passes away April 17, 2021

April 21, 2021

Kirchheim / Teck, Germany (April 21, 2021) – Waltraud Lenhart (64), owner and managing partner of LEKI, unexpectedly passed away after a short and serious illness. After she lost her husband Klaus in a tragic plane accident in 2012, she took the reins of LEKI without hesitation, bold yet humble in guiding the company with […]

SIA Town Hall Series – Inclusion in the Winter Industry

April 20, 2021

SIA Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring to marketing, we’ll spend time talking to individuals who are putting in the work […]

PSIA-AASI Award Recipients Honored at National Academy 2021

April 19, 2021

LAKEWOOD, Colo. (April 19, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) recognizes four individuals for their commitment to snowsports education and acting as inspirational leaders. Tom Long received the Distinguished Service Award, Mermer Blakeslee and Stacey Gerrish both were awarded the Educational Excellence Award, and Ed Younglove […]

Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest

April 15, 2021

Brewery celebrates product launch with yearlong “Mother Nature, Let’s Do This!” program and $52,500 contribution to The Nature Conservancy. Milton, Del., Thursday, Apr. 15, 2021 – Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, […]

Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis

April 14, 2021

Snowsports Industries America (SIA) Launches ClimateUnited Week SIA presents ClimateUnited Week, a workshop series designed to engage the winter outdoor community in implementing a strategic and actionable approach to business-based climate solutions. ClimateUnited Week provides four 30-minute virtual workshops focused on winter outdoor businesses who are beginning their path toward sustainability and climate solutions. SIA […]