Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Fischer My Ranger 96 TI Adds Ski Magazine’s “Best in Test” to Awards Haul

By SIA | September 26, 2019 | 0 Comments

Posted: September 24, 2019 AUBURN, NH – Heralding the Fischer My Ranger 96 TI as “a new queen of the hill,” SKI Magazine chose the new-for-2019 model as a “Best in Test” pick. The award, a part of the annual SKI Magazine Gear Guide, called out the ski’s versatility and smooth feel as characteristics pushing it to the top […]

Nordica’s All Mountain Enforcer 104 Free Earns Outside Magazine’s “Gear of The Year” Award

By SIA | September 26, 2019 | 0 Comments

WEST LEBANON, N.H. – Sept. 24, 2019 – It’s official. The embargo has been lifted and Nordica announces the newest ski in its all mountain men’s ski line, the Enforcer 104 Free, has earned one of Outside Magazine’s “Gear of The Year” awards for the 2019-2020 season. “It is an honor to receive a ‘Gear of the […]

Why Outdoor Brands Are Joining the Global Climate Strike

By SIA | September 24, 2019 | 0 Comments

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Shorter ski seasons, worsening wildfires: How climate change will hit outdoor recreation in the Pacific Northwest

By SIA | September 24, 2019 | 0 Comments


The Doug Coombs Foundation Becomes Coombs Outdoors

By SIA | August 29, 2019 | 0 Comments

  (JACKSON, WY, August 22, 2019) – The Doug Coombs Foundation today announced a new name and brand identity, Coombs Outdoors, effective immediately. The Doug Coombs Foundation began as a ski organization in 2012 and has since grown to serve more than 250 kids annually in Teton County through year-round outdoor activities, including skiing, hiking, […]

Rossignol Group Partners with Verde Brand Communications

By SIA | August 29, 2019 | 0 Comments

  Verde will help direct North American public-relations efforts around Rossignol hardgoods and apparel, Dynastar skis, Lange boots and Look bindings. Park City, UT (Aug. 28, 2019) – Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde […]

Armada Skis Names Matt Rihm Director of Product & Innovation

By SIA | August 29, 2019 | 0 Comments

Rihm will oversee global product, innovation, and design strategies. Rihm comes to Armada from the Rossignol Group Park City, Utah (August 27, 2019)– Armada Skis today announced Matt Rihm will join the ski and apparel manufacturer’s product development team in the role of Director of Product & Innovation. In his new position, Rihm will design and […]

SIA Partners With The Lighthouse Group

By SIA | July 25, 2019 | 0 Comments

LIG Solutions, a division of Lighthouse Insurance Group, announces a partnership with SnowSports Industries America (SIA) to offer its members, their families, their employees, and others committed to the SIA mission access to exclusive healthcare insurance coverages. Healthcare is not a one size fits all endeavor, and neither is the insurance coverages offered through LIG Solutions. […]

Tecnica Group Announces New North American Structure

By SIA | July 18, 2019 | 0 Comments

July 15, 2019—Tecnica Group SpA, the parent company of Tecnica Group Canada, announced today the restructuring of the Canadian leadership team as part of a global initiative to integrate strategic markets around the world. Consistent with similar changes made in Europe, Tecnica Group Canada will continue to operate as an independent subsidiary but now as […]

The Outdoor Business Climate Partnership Lobbies For Climate Action On Capitol Hill

By SIA | May 30, 2019 | 0 Comments

Last week, the Outdoor Business Climate Partnership (OBCP), made up of  Snowsports Industries America (SIA), the National Ski Areas Association (NSAA) and the Outdoor Industry Association (OIA) joined over 76 companies on Capitol Hill to advocate for immediate and bipartisan climate action, specifically, putting a price on carbon. We spent two days alongside companies such […]