Industry News - Page 21 of 105 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

Nick’s Notes – May 2021

May 20, 2021

May 20, 2021 Dear SIA Member: I hope you are getting a chance to get outside and enjoy this spring weather. As we see a glimmer of light at the end of the COVID tunnel, I want to take a moment to acknowledge and applaud the resilience and adaptability the industry demonstrated this past season. […]

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Trek Bicycle makes it possible for retailers to sell their inventory to millions of potential online customers

May 18, 2021

 New integration with Locally provides online-to-retail shopping solution for local bicycle retailers   Waterloo, WI – May 18, 2021 – Trek Bicycle has shortened the path-to-purchase for customers by providing retailers a way of displaying their in-store inventory on the brand’s website, trekbikes.com, through a new digital integration with Locally, a leading shopping platform that connects […]

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Go Fund Me Campaign Created for Hal O’Leary

May 17, 2021

Founder of National Sports Center for Disabled facing major medical expenses DENVER, CO., May 17, 2021—Friends and associates of Hal O’Leary have created a Go Fund Me account to cover medical expenses and long-term care for O’Leary, the father of adaptive skiing and recreation for people with physical and mental disabilities. The direct link to […]

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SIA Invites You To Be Heard

May 11, 2021

“Alone a youth runs fast, with an elder slow, but together they go far.” -Luo (East Africa) proverb By now, we hope the recovery of both body and mind is well underway after a season you may prefer to forget!  That said, we’ve witnessed a level of grit, resilience and sheer that will serve this […]

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Sun Valley Company Announces Pete Sonntag as Vice President and General Manager

May 11, 2021

Sun Valley, ID, (May 11, 2021) – Sun Valley Company announces the appointment of Pete Sonntag as Vice President and General Manager of Sun Valley Resort, effective June 7, 2021, reporting into Bruce Fery, CEO of Grand America Hotels & Resorts. In his new role, Sonntag will be responsible for all day-to-day operations of the […]

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New Alliance to Expand Center of Excellence Ski Service Center

May 11, 2021

Wintersteiger & Swix to increase involvement with Toyota US Ski Team For Immediate Release: May 11, 2021 With the aim of providing the right resources for athletes who are inspired to be the Best in the World, the Toyota US Ski Team is excited to announce a new, cutting-edge alliance between Swix, the US Ski Team, […]

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Andy Miller to Lead Sales for Blizzard-Tecnica in California, Nevada, Arizona

May 10, 2021

WEST LEBANON, NH (May 10, 2021) – Blizzard-Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, is pleased to announce industry veteran, Andy Miller, as the Principal Sales Rep for California, Nevada, and Arizona. The transition, effective immediately, comes after the territory’s previous rep, Charlie Hepburn, accepted the Blizzard-Tecnica Principal Rep role in Colorado […]

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Rossignol Group Supports Share Winter Foundation

May 5, 2021

Partnership will further Share Winter’s Mission to increase participation and diversity in snowsports. Park City, UT – May 5, 2021 – Reinforcing the pillar of ‘Community’ within its broad-reaching Respect program, the Rossignol Group is proud to announce its support of the Share Winter Foundation. A 501(c)(3) non-profit, the Share Winter Foundation works with local […]

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Outdoor Outreach Launches #OUTDOORSFORALL Campaign; Aims to Expand Programs Connecting Under-resourced Communities to the Outdoors

May 3, 2021

The non-profit hopes to create new avenues for support, enabling them to connect more young people with the transformative power of the outdoors. SAN DIEGO, Cal (May 3, 2021) – In celebration of National Great Outdoors Month, Outdoor Outreach – the San Diego-based non-profit that introduces youth from under-resourced communities to the transformative power of the […]

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Tecnica to launch the Recycle Your Boots project in Europe

April 28, 2021

The pilot program is the first of its kind, aiming to move the ski industry closer to a circular economy. GIAVERA DEL MONTELLO, IT (April 28, 2021) – Plastic waste has amassed into a huge environmental and health issue for our planet. While we often think of single-use plastics as the culprit, even plastic products […]

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