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Industry News

News and information from the winter outdoor community

SIA Joins Business Coalition Urging Against Vietnam Tariffs

July 14, 2021

With the one-year deadline for completing the two probes into Vietnam’s potential undervalued currency and illegal logging practices less than three months away and still unresolved, the business community has grown increasingly concerned that USTR could soon publish a list of Vietnamese exports that could be hit with 301 tariffs. This week, SIA joined 76 […]

Nick’s Notes – June 2021

July 1, 2021

July 1, 2021 Dear SIA Member: I trust you are enjoying the summer heat. Soon enough it will be snowing again! Just a quick note from me as we look to a much-needed long weekend – I hope you can take some time to enjoy it! It’s also a great opportunity to reflect on our […]

Phunkshun Wear Eyes Expansion Year With Eyes On Summer Market

June 28, 2021

Colorado Company Unveils Ultralite Tube, Hires New Sales Manager Boulder, CO (June 2021) – Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today unveiled a new product line, sales manager, and public relations firm of record, all geared to expand the company’s footprint during an expansion […]

Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

June 24, 2021

Park City, Utah (June 24, 2021) – Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation.    Key takeaways from this report include […]

Seirus Celebrates Retirement of Longtime Sales Rep Dave McCaffery

June 21, 2021

Steps away after more than 35 years with the brand he helped grow SAN DIEGO, CA (June 21, 2021) – Dave McCaffery, who spent more than 35 years defining the standard of professional sales representation for Seirus, has retired. The Seattle-based McCaffery was well-respected throughout the Pacific Northwest region and was one of the first […]

Fact Sheet: Colorado’s Climate Legislation, HB21-1266

June 11, 2021

After months of debate and outreach by key stakeholders, including SIA’s Colorado-based winter outdoor industry members, Governor Polis signed HB21-1266, a piece of legislation which will advance environmental justice and help the state make progress toward reaching its science-based climate goals Thank you to all of the SIA members who took time to elevate your […]

FOUR LARGEST SKI INDUSTRY LEADERS ANNOUNCE JOINT COMMITMENT TO FIGHT CLIMATE CHANGE

June 10, 2021

Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts Unite Denver, CO, June 10, 2021 — Today, Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts announce the Climate Collaborative Charter, the ski industry’s first unified effort to combat climate change with shared commitments around sustainability and advocacy. All four ski industry leaders have agreed […]

Seirus Brings New Sales Representation to Northwest & Tahoe

June 8, 2021

Snow to Water Sports Group and the Blue Sky Agency take on new roles SAN DIEGO, CA (June 8, 2021) – Seirus, leaders in cold weather accessories and cutting-edge technologies, is pleased to announce it is adding new sales representation in two dynamic regions. Based in Bend, OR., Snow to Water Sports Group will represent […]

The State of the Ski Industry: NSAA releases skier visit numbers & other metrics for 2020-21 season

June 8, 2021

LAKEWOOD, Colo. (June 8, 2021) – The National Ski Areas Association (NSAA) announced today that skier visit numbers to U.S. areas totaled 59 million for the 2020-21 ski season, the 5th best season on record and a strong recovery from the pandemic-shortened 2019-20 season. A skier visit is counted every time a skiing or snowboarding […]

Ski Moms Fun Names Stowe as the Best Summer Ski Resort in North America

May 23, 2021

WARREN, Vermont – May 23, 2021 – It’s no secret to travel industry insiders that moms manage the travel calendar and are the keepers of the summer schedule. With summer right around the corner, the mom members of Ski Moms Fun named Vermont’s Stowe ski resort as the ultimate summer travel destination for the families. […]