Industry News and Features

Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].

Norwegian Super-Brand Db Selects Global Sales Guys for the US Market

By SIA | July 29, 2020 | 0 Comments

The premium, award-winning travel bag brand will enter US specialty retail channel this fall. Denver, Co (July 29, 2020) – Global Sales Guys is proud to announce their new partnership with fast-growth Norwegian bag label Db (formerly Douchebags). Following a successful market test in 2018-19 and growing consumer demand, the Oslo-based start-up success will enter […]


By SIA | July 28, 2020 | 0 Comments

Portland, OR (July 28, 2020) – Smith, one of Safilo Group’s own core brands, is pleased to announce the appointment of Francesco Rinaldi Ceroni as General Manager. Francesco joins the company following more than 13 years in the eyewear industry across wholesale and retail, serving most recently as VP International Strategy & Business Development at […]


By SIA | July 23, 2020 | 0 Comments

Though spending was up in June, many regions within the United States are experiencing COVID-19 case spikes. People are learning right now how to use the experience they’ve had with COVID’s initial disruption and apply it to another restricted existence.  New claims for state unemployment benefits exceeded one million for the 17th consecutive week. Congress […]

SIA’s Snowbound Festival Update

By SIA | July 23, 2020 | 0 Comments

July 23, 2020 (Park City, UT) SIA’s Snowbound Festival Update We wanted to give all of you an update on our plans for the 2020 Snowbound Festivals (formerly known as the BEWI Ski & Snowboard Expos) and we have some good news and bad news to share with you. Let’s get the bad news out […]

Snowsports Industries America Unveils Focus On In-Depth Educational Platform

By SIA | July 22, 2020 | 0 Comments

Park City, Utah (July 20, 2020) – Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in unprecedented times. COVID-19 has created […]

SIA’s Member Quick Lap: Teddy Schiavoni of Locally

By SIA | July 22, 2020 | 0 Comments

About Locally In 2014 we anticipated changes in consumer behavior. We saw shoppers increasingly turning to the internet for decision-making, which left the local retailer invisible to the shopper. So we built a solution to connect the dots between the shopper, the brand and the local retailer’s inventory. Since then, we have been working in […]

What the Ski Industry Should Know About Two New Rules Regulating Long-Chain PFAS

By SIA | July 20, 2020 | 0 Comments

By: Tracy Heinzman, Wiley-Rein LLP Martha Marrapese, Wiley-Rein LLP This month will see two significant regulations by the Environmental Protection Agency (EPA) published in the Federal Register to tighten controls on long chain perfluoroalkyl and polyfluoroalkyl substances (PFAS). These rules affect the ability of companies to continue to make or use certain long chain PFAS […]

Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity

By SIA | July 14, 2020 | 0 Comments

 Park City, Utah (July 14, 2020) – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator and journalist Selema Masekela, the […]


By SIA | July 9, 2020 | 0 Comments

Following job gains in June, many economists are predicting an economic slowdown as cases of the Coronavirus surge around the country. Daily cases continue to climb. Last week, new cases of the Coronavirus in the U.S. reached 50,000, a single-day record. That is more than four months since the pandemic first appeared in the U.S. […]

Carl Ettlinger Ice Skating

Remembering the Life of Carl F. Ettlinger II, 1943-2020

By SIA | July 8, 2020 | 1 Comment

Carl Ettlinger II – a ski safety crusader who was recognized for his advancements in snowsports On June 19, 2020 Carl Ettlinger passed away peacefully at his home in Underhill Center, VT from Parkinson’s disease attributable to his service as a Combat Engineer Officer in the 25th Infantry in Vietnam. Carl’s principles, knowledge, grit, and […]