Industry News

News and information from the winter outdoor community

Nick’s Notes – March 2021 – featuring guest author Eric Tung, President of FERA and Treasurer of the SIA Board of Directors

March 24, 2021

March 24, 2021 Greetings SIA Members: I hope you are all enjoying the spring skiing and riding conditions! It is amazing how far we have come from this time last year, and we look forward to a new season and the hope that spring represents. Over this past year, it has become abundantly clear that engaging […]

Wintersteiger Launches Jupiter – The New King of the Ski Service Universe

March 17, 2021

For Immediate Release: March 17, 2021 Wintersteiger, the global leader in automated ski tuning machines, is proud to introduce the most innovative tuning machine ever produced. Not only does this best-in-class automated ski tuning machine offer a major step forwards in terms of development, but it also represents a reinvigorated focus at Wintersteiger on the […]

Blizzard Tecnica Awards Women2Women Education Scholarships, Empowering Women in Skiing

March 15, 2021

Eighteen women will receive coursework fees and equipment to advance their education in snowsports. West Lebanon, NH (March 15, 2021) Blizzard Tecnica is proud to announce the awards granted for the Women2Women (W2W) Education Scholarship – their inaugural scholarship for women looking to advance their education in snowsports. Over 300 women from North America and […]

Learn How to Ski & Snowboard with Beginner’s Guide Video Series for Simple Tips and Tricks to Help You Get Started

March 11, 2021

LAKEWOOD, Colo. (March 11, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors and SNOW Operating, two organizations dedicated to helping beginners learn and have fun, released a Beginner’s Guide video series to help people learn how to ski and snowboard. Hosted by YouTube personality Halley O’Brien of the […]

Outdoor Sports Insurance links with Pale Morning Media for dedicated strategic communications support in Ski, Bike and Outdoor markets

March 10, 2021

EDEN PRAIRIE, MINNESOTA (Wednesday, March 10, 2021) — Outdoor Sports Insurance (, the longest serving business insurance broker in Ski, Bike and Outdoor markets, is linking with Pale Morning Media for strategic communications support. With 34 years of vertical market leadership, Outdoor Sports Insurance is at the forefront of emerging issues facing retailers, brands and […]

Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing

March 9, 2021

Park City, Utah (March 9, 2021) – Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, […]

Inclusion Training – Session 24 (final) with Dr. Gerilyn Davis: Strategic Inclusive Goal 1.1

March 4, 2021

March 4, 2021 Hello SIA members, We are at the end of the SWORD Inclusion consulting system. In this last session, we are culminating all of the action research items that we have listed into a strategic inclusive plan. We are also forecasting our inclusion trajectory for the next five years while addressing our initial […]

Phunkshun Finds Doing Good is Good for Business

February 26, 2021 1 Comments

The company quickly pivoted to making PPE during the pandemic. They got a big boost when Colorado Governor Jared Polis wore a Phunkshun mask during a press briefing advocating the wearing of masks.  In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published February 26, 2021 Phunkshun Wear has had a down and then up ride […]

U.S. Ski & Snowboard Announces Four-Year Partnership with the National Brotherhood of Skiers

February 25, 2021

By U.S. Ski & Snowboard February, 25 2021 U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, today announced a new four-year partnership with the National Brotherhood of Skiers (NBS). Founded in 1973, the NBS promotes winter sports among minorities and seeks to develop elite-level minority winter […]

Climate action, creativity, and adventure drive the alpine alliance Advanced Shelter, with limited-edition collaborations benefiting Protect Our Winters

February 25, 2021

February 25, 2021, for immediate release — Meet skiing’s wildest creative force for good (and the hell of it): Advanced Shelter WHO: Advanced Shelter is not so much a brand as an ever-evolving, project-based collaboration—on a mission to elevate adventure-sports gear through art and altruism, with creative partners joined in support of organizations committed to […]