Industry News

News and information from the winter outdoor community

YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner

January 5, 2021

Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 Yniq Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner. Yniq’s decision to partner with PBG and call the Vail Valley home comes […]

PSIA-AASI Partners with Givego to Bring Video Analysis Coaching to Smartphones

December 22, 2020

Receive Personal Improvement Tips from PSIA-AASI National Team Members Lakewood, Colo. (Dec. 22, 2020) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors announces its partnership with Givego, a video analysis tool, to provide skiers and riders easy access to personalized coaching from top instructors. The on-demand virtual instruction service […]

Christy Sports VP on Winter Sales Trends

December 21, 2020

Thomas O’Winter, the longtime VP of Merchandising, shares how the large industry retailer approached this season and what is selling thus far. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Like many sports retailers, Colorado-based Christy Sports Ski and Snowboard had a great summer. The retailer, which has 65 stores in four states, […]

Skiessentials.com Owner on Winter Sales Trends

December 21, 2020

Josh Wolfang, who operates a high volume online ski business and a brick-and-mortar store in Stowe, shares how the company approached this winter season and what is selling. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Josh Wolfgang has a close view of current snow sales trends in both digital and brick-and-mortar […]

Inclusion Training – Session 15 with Dr. Gerilyn Davis: Determine Monthly, Weekly and Daily Goals

December 17, 2020

December 17, 2020 Welcome, SIA members! While we are more than halfway through our inclusion training, it is imperative to recognize that we are not alone in this journey. Earlier in the process, we discussed having accountability partners. The importance of having an accountability partner is to recognize the significance of having someone with whom […]

Nick’s Notes – December 2020

December 16, 2020

December 16, 2020 Dear Members, Four months ago, I embarked on an intensive inclusion training program with both members of my board of directors and my fellow winter outdoor industry leaders. The journey has been messy, frustrating and altogether exhilarating. Mistakes are common, but humility, intentionality and kindness always prevail. Jointly, we are developing a […]

SIA Member Benefit: Lynkem

December 16, 2020

Lynkem is a new service built from the ground up to work with the Outdoor Industry. Lynkem’s singular mission is to provide insanely simple technology that helps Retailers and Brands save money while implementing our highly effective digital marketing tools. For Retailers, it’s about offering set-it-and-forget-it tools and our direct connectivity to brand assets. ShopCast […]

Mammoth Mountain President on Impact of New Lodging Lockdowns

December 15, 2020

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 15, 2020 The new lockdowns in California couldn’t have come at a worse time for Mammoth Mountain. As the company headed into the key holiday season, bookings were strong for December. But while the mountain is open and operating, county health officials banned all hotels […]

Square and POWDR Bring New Commerce Tech to the Ski Slopes

December 14, 2020

SAN FRANCISCO, CA & PARK CITY, UT – Dec 14, 2020 – As the winter ski season gets underway, Square announced that its commerce platform now powers payments, e-commerce, and point of sale at nearly a dozen renowned ski resorts across the U.S. and Canada in partnership with POWDR, an adventure lifestyle company on a […]

The Winter Outdoor Industry Celebrates The Paris Climate Agreement’s Anniversary

December 11, 2020

Saturday, December 12, 2020 marks the fifth anniversary of the historic Paris Climate Agreement. In 2021, the United States will re-enter the Paris Agreement and once again be a constructive player in the global effort to tackle climate change. To celebrate this milestone, as part of the “We Are Still In” movement, SIA, the Outdoor […]