Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

The Outdoor Business Climate Partnership Advocates in DC

By SIA | October 22, 2019 | 0 Comments

Last week, the Outdoor Business Climate partnership a collaborative effort to address climate change between SIA, the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) met on Capitol Hill to spend time with lawmakers, pressing them to take urgent and decisive action on climate. Also joining us was Melanie Mills, President and […]

Snowsports Industries America Launches “Generation Snow”

By SIA | October 22, 2019 | 0 Comments

Snowsports Industries America Launches “Generation Snow” Targeting 100,000 New Participants In Winter Sports by 2028 PARK CITY, UT (October 24, 2019). Today, Snowsports Industries America (SIA) announced a new platform, Generation Snow, to address the desire to increase participation in Winter snow sports. To launch this new initiative, SIA has partnered with the Share Winter […]

Nordica Debuts Season One of ‘It’s Family Time’

By SIA | October 17, 2019 | 0 Comments

WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is told from a unique point […]

Sweet Protection Ascender Helmet Snags Editor’s Choice Awards

By SIA | October 10, 2019 | 0 Comments

Sweet Protection Ascender Helmet Snags Editor’s Choice Awards  Honors Pour in From Backcountry, Backpacker   Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that its Ascender Helmet has picked up two high-profile awards from some of the leading outlets in the outdoor industry. Backpacker Magazine and Backcountry Magazine have […]

Snowsports Industries America Invites Retailer, Sales Reps and Resorts To Join

By SIA | October 10, 2019 | 0 Comments

PARK CITY, UT October 7, 2019. Today, Snowsports Industries America (SIA) announced that they have opened its membership to include new segments of the industry:  retailers, sales reps and resorts. After 65 years of serving constituents in the supplier category, this change reflects the evolution of the snow sports industry and the need for a […]

Volkswagen presents Warren Miller’s “Timeless”

By SIA | October 10, 2019 | 0 Comments

Steamboat Springs, Colo., October 9th, 2019 – If deep snow pack puts a smile on your face, it’s something you had in common with the late, great Mr. Warren Miller. The warm, witty, mildly eccentric godfather of the ski-and-ride film industry was the man who got us all started in action sport films. This fall, don’t miss […]

Jack Wolfskin’s Sustainable Snow Sports Collection Arriving in October

By SIA | October 9, 2019 | 0 Comments

IDSTEIN, Germany – Oct. 2, 2019 – Germany-based outdoor outfitter Jack Wolfskin today announced its 2019 snow sports collection is now arriving at North American specialty retailers. The collection, along with the company’s JW Pack and Go, JW 365, Active Outdoor, and Everyday Outdoor collections, was introduced to the U.S. market at Outdoor Retailer Winter […]

Bliz Partners With Sophie Caldwell

By SIA | October 9, 2019 | 0 Comments

Bliz is pleased to announce that it has been selected as the eyewear and helmet choice of U.S. Cross Country Ski Team star Sophie Caldwell. Sophie delivers World Cup winning performance – Bliz delivers World Cup winning technology at weekend warrior pricing. Sophie Caldwell continues a long family tradition of success in cross country skiing. […]

How Phunkshun Wear Has Remained Committed To U.S. Manufacturing Since Day One

By SIA | October 9, 2019 | 0 Comments

A talk with Phunkshun CEO Jay Badgley on the benefits and importance of manufacturing products in the U.S. In the summer of 2010, Jacob Levy and Lanny Goldwasser were working as snowboard instructors in New Zealand, chasing an endless winter across the globe from their home in Summit County, Colorado. With over 300 days a […]

China Tariffs: Ground Zero is the Sales Floor

By SIA | October 9, 2019 | 0 Comments

As the China tariffs become an unfortunate reality throughout our industry, we reached out to some of our members for their thoughts on how the tariffs would be impacting their business. Following are some thoughts from one of our retail partners, Kjerstin Klein at Willi’s Ski and Snowboard Shop, in Pennsylvania. In this trade war […]