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Industry News

News and information from the winter outdoor community

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Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

Industry Press Releases

September 16, 2021

Program designed to spotlight low profile enthusiasts and encourage participation in promotions, product development, and content creation PLYMOUTH, Mass. (September 16, 2021) – Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand […]

Snowsports Industries America Outlines Upcoming Education Initiatives

SIA Press Releases

September 15, 2021

Monthly inclusion meet-ups, leadership workshops and more on tap for coming year Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization’s Education platform. With the aim of providing critical tools and information necessary to drive and grow […]

COMPANIES RESPOND TO CODE RED FOR HUMANITY WITH #CALL4CLIMATENOW CAMPAIGN

Advocacy Climate Climate Change

September 15, 2021

MORE THAN 160 BUSINESSES CALL UPON THEIR CONSUMERS TO TAKE BOLD CLIMATE ACTION MINNEAPOLIS, MN— September 15, 2021 – The Climate Collaborative today announced that more than 160 businesses from across the U.S. have joined together in the #Call4ClimateNOW campaign, the first of its kind, to rally the American public to urge our nation’s lawmakers to address […]

Alterra Mountain Company and Share Winter Foundation Join Forces to Increase Mountain Access Among Youth

Industry Press Releases Participation

September 14, 2021

Collaboration Represents a Nearly $4 Million Cash and In-Kind Donation Toward Share Winter Foundation Programs DENVER, CO, September 14, 2021 – Alterra Mountain Company commits to creating a more diverse and inclusive winter sports community and has joined forces with Share Winter Foundation to support their mission to improve the lives, health, and fitness of […]

Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022

SIA Press Releases

September 8, 2021

Safety Prioritized for Communities Set to Come Together for Inaugural Snowbound Festivals; Multi-Channel Consumer Experiences Planned this Fall Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 […]

An Unforeseen Fracture with WSM, by Marisa Nicholson, Outdoor Retailer VP and Show Director

Outdoor Retailer Snow Show

September 1, 2021

A united community wins. In April 2018, Outdoor Retailer Snow Show and the buying groups that compose Winter Sports Market (WSM), agreed to co-locate our respective events in Denver through 2022. We did so in order to unite our industry and make it easier for specialty retailers, brands, reps, and the community to attend both […]

Evo CEO on Current Sales Trends, Expansion Plans, Annual Revenue and More

Shop-Eat-Surf Article

August 31, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published August 31, 2021 An edited transcript our SES Live video interview with Bryce Phillips with lots of very interesting information, including evo’s annual revenue figures and early reads on the snow season. For our recent SES Live video series, we had a great talk with […]

2021 SIA Listening Campaign Recap

Climate Inclusion Inclusion Innovation SIA Regional Listening Sessions

August 30, 2021

We greatly appreciated all those who joined us and shared their thoughts and concerns with our regional group listening sessions. In total, we had 5 sessions and 60 participants. Below are some of the key takeaways that we heard across all of the sessions: Climate How can we make a meaningful contribution? Who is the […]

Nick’s Notes – August 2021

Nick's Notes

August 19, 2021

August 19, 2021 Dear Industry Colleague: I hope you are enjoying these last few weeks of summer. Last week, I attended Outdoor Retailer Summer. It was great to see people in person again. For the first time at this show, SIA conducted a number of educational presentations, including one called “The Boom is Just The […]

The UN IPCC Report: The Most Urgent Call For Action

Advocacy Climate Climate Change

August 11, 2021 1 Comments

Emerging through the trees onto an exposed ridge above Vail this past weekend, we looked around a surreal smoky landscape and I pointed out into the hazy, gray nothingness and said to my two sons, “on a normal day, you’d see giant mountains all around us.” Then, the next morning, as we took our first […]