Industry News - Page 17 of 105 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

Snowsports Industries America and Winter Outdoor Industry Push for Passage of Bold Climate Legislation

October 20, 2021

 46 outdoor brands sign letter to Congress in support of climate provisions in reconciliation package Park City, Utah (October 20, 2021) – Snowsports Industries America (SIA) – with support from more than 40 businesses with an active interest in the winter outdoor industry – has sent an open letter to members of Congress urging them to consider […]

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Teton Gravity Research Releases In Pursuit of Soul featuring Indy Resorts

October 19, 2021

12 Indy resorts are featured in the short film documentary now available to view for free on TGR TV PORTLAND, Ore. (October 19, 2021) – Indy Pass and TGR (Teton Gravity Research) have teamed up to bring you the story of what it means to be an independent resort in today’s world. In Pursuit of […]

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PSIA-AASI Partners with SPY+ Optics, Makers of Happy™ Lens Tech

October 19, 2021

LAKEWOOD, Colo. (Oct. 19, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with SPY+ Optics to give instructors access to premium eyewear, goggles, and helmets designed to elevate both safety and style. SPY+ Optics patented technologies include their Happy™ lens tech, the only therapeutic lens on […]

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SIA and the Winter Outdoor Industry Send Letter To Congress Help Get Bold Climate Legislation Passed

October 19, 2021

October 19, 2021 Dear Speaker Pelosi, Leader Schumer, Leader McCarthy, Leader McConnell, Senator Manchin, Senator Sinema, Senator Tester, Senator Hickenlooper, Senator Bennet, Senator Shaheen, Senator Hassan and Senator King: Snowsports Industries America (SIA) is the national trade association for the $79.6 billion winter outdoor industry – representing manufacturers and retailers of winter gear, from global […]

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SkiEssentials.com Owner on Early Snow Sales Trends

October 19, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 19, 2021 Josh Wolfang shares interesting insights into what is selling so far, including how the Vail Resorts season pass price cut is impacting business. Also, how supply chain challenges are affecting his deliveries, and just how much he raised orders by this season […]

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Blizzard Tecnica Welcomes Four New PSIA National Team Members to Roster of Elite Instructors

October 12, 2021

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

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Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that SIA plays in connecting its members with consumers.

October 12, 2021

Do you know how snowsports enthusiasts are planning to spend their money this coming season? SIA does. SIA gives you direct access to consumers and what they are thinking! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps […]

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Nick’s Notes – October 2021

October 7, 2021

October 7, 2021 Dear Industry Colleague: The snow has fallen in different parts of the country; winter is coming! And while we had really hoped that we could come together this November in Denver and Boston at the Snowbound Festivals, they will be back in fall of 2022. You can find dates, pricing and venue […]

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Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

October 6, 2021

Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with […]

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Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that technology plays in your business.

October 6, 2021

“There’s a lot more risk from sitting still, doing things the old way, than there is from… trying your own experiments to be bold in some new ways.” Chris Gagnon, McKinsey & Company Are you stuck in the old? Is your business ready for future success? Take this short YES/NO quiz to see how future-proof […]

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