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Industry News

News and information from the winter outdoor community

Future-proof Your Business With SIA! October is SIA Membership Month – SIA’s 2020-21 Participation Study Now Available

October 27, 2021

Did You Know That People Participated More Frequently in Winter Sports in the 20-21 Season Than the Previous Year? Read About This and More in SIA’s 2020-2021 Participation Study – Available Now! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different […]

A Newsy Interview with Burton CEO John Lacy

October 27, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 27, 2021 We talk with John about how the supply chain backups are impacting Burton deliveries, the incredible jump in DTC sales the company has seen during COVID, a major development with Burton’s joint venture in China and much more. We had a very […]

Outdoor Biz Podcast Episode #299 – How to Future-Proof Your Business in the Digital Age with SIA President Nick Sargent

October 26, 2021

Rick Saez’s Outdoor Biz Podcast Episode #299 – How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent October 26, 2021 The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with […]

Snowsports Industries America Releases Participation Study for 2020-2021 Season

October 26, 2021

Frequency was one of the key driving forces in the uptick of last season’s winter sports activity Park City, Utah (October 26, 2021) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. This study highlights a […]

Wave Rave Owner On New Los Angeles Store

October 25, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 25, 2021 SES talked with Wave Rave Owner Steve Klassen about the new store, which is located in a building owned by the Dakine equipment licensee, current business trends and how supply chain challenges are impacting his shops.  Wave Rave, the Mammoth snowboard retailer […]

Christy Sports CEO on Snow Sales Trends, Supply Chain and More

October 21, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 21, 2021 Christy’s is a major snow player with 65 stores in four states. We spoke with CEO Matt Gold about early reads on the snow season, how last year turned out, how the company handled orders for this season, and how the supply […]

Future-proof Your Business With SIA! October is SIA Membership Month – SIA supports its members with actionable consumer, retail and participation data necessary to make better-informed business decisions.

October 21, 2021

Do you have the necessary insights and data to make the best business decisions possible? SIA Members Do! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps future-proof your business. SIA supports its members with actionable consumer, retail […]

Snowsports Industries America and Winter Outdoor Industry Push for Passage of Bold Climate Legislation

October 20, 2021

 46 outdoor brands sign letter to Congress in support of climate provisions in reconciliation package Park City, Utah (October 20, 2021) – Snowsports Industries America (SIA) – with support from more than 40 businesses with an active interest in the winter outdoor industry – has sent an open letter to members of Congress urging them to consider […]

Teton Gravity Research Releases In Pursuit of Soul featuring Indy Resorts

October 19, 2021

12 Indy resorts are featured in the short film documentary now available to view for free on TGR TV PORTLAND, Ore. (October 19, 2021) – Indy Pass and TGR (Teton Gravity Research) have teamed up to bring you the story of what it means to be an independent resort in today’s world. In Pursuit of […]

PSIA-AASI Partners with SPY+ Optics, Makers of Happy™ Lens Tech

October 19, 2021

LAKEWOOD, Colo. (Oct. 19, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with SPY+ Optics to give instructors access to premium eyewear, goggles, and helmets designed to elevate both safety and style. SPY+ Optics patented technologies include their Happy™ lens tech, the only therapeutic lens on […]