Industry News - Page 13 of 105 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

SIA’s Top Education Events of 2021

January 4, 2022

Missed One of Our 2021 Education Events? SIA’s extensive education library provides vital tools and critical information to support and grow your business. Click on the links below to watch one of our top events from 2021! Inclusivity at the Forefront – The Time is Now for Brands to Change Collaboration For A Cause An […]

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Houdini Sportswear Debuts Fall ‘22, Showcasing Minimalist Outdoor Approach Urging Consumers to Reject Fast Fashion, to Buy Less and Abandon Wasteful Purchasing Habits

January 3, 2022

100% of Fall ‘22 fabrics are recycled, renewable, biodegradable or Bluesign certified STOCKHOLM (January 3, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers […]

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WINTERSTEIGER Group Announces Sponsorship of Paula Moltzan and Ryan Cochran-Siegle

January 3, 2022

Waitsfield, Vermont, January 3, 2022 – WINTERSTEIGER proudly announces the signing of two U.S. Ski Team athletes – Paula Moltzan and Ryan Cochran-Siegle, to their roster of brand ambassadors and pros. With ties to Vermont and a need for speed and warm feet, both alpine ski racers were a natural fit for a WINTERSTEIGER Group […]

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Share Winter Invests $1.5 Million in 49 Programs Nationwide

December 17, 2021

PROVIDENCE, RI, December 17, 2021 – Share Winter Foundation (Share Winter) is proud to announce their 49 Grantees for Winter 2021/22.  Each Share Winter grantee provides youth, ages 5-18, with at least 4 on-snow experiences, in Nordic or alpine skiing and/or snowboarding. The grantees also create ongoing opportunities for skiing and riding for program graduates. […]

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Shop-Eat-Surf Live with SIA President Nick Sargent

December 16, 2021

December 16, 2021 Today’s episode of Shop-Eat-Surf Live features our own Nick Sargent discussing winter outdoor industry opportunities and challenges, including the increase in participation, the rise of DTC, booming sales, and supply chain problems. Watch the recording:        

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Nick’s Notes – December 2021

December 16, 2021

December 16, 2021 Dear Industry Colleague: Happy holidays! This has been a busy year for SIA. We have been actively working to better support our members and deliver critical value to your business. Our sole goal has been to create the tools necessary to future-proof your business with a clear focus on: Research, Consumers, Climate […]

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SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports

December 16, 2021

SIA is leading the way in connecting the winter outdoor industry with consumers in new and unexpected ways. Park City, Utah (December 16, 2021) – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor […]

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PSIA-AASI Launches New Teaching Children Snowsports Manual

December 15, 2021

Resource Helps Educate Ski & Snowboard Instructors on How to Make Learning More Fun for Kids LAKEWOOD, Colo. (December 15, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently launched a new education resource, the Teaching Children Snowsports manual, that includes content to help instructors make it easier […]

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Le Bent Welcomes Elite Snowboarder, Xavier De Le Rue, to the Pro Team

December 14, 2021

The brand and world-class athlete are currently collaborating to design a snowboard-specific pro sock, set for release in Fall 2022. Sydney, AU (December 14, 2021) — Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and thermal layers, proudly announces the arrival of legendary snowboarder Xavier De Le Rue to their international pro team. The […]

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Ski Moms Fun Launches First Ski Podcast for Moms

December 13, 2021

Laughs and lessons from the hill have moms feeling included, invited and celebrated. WARREN, Vermont. – December 13, 2021 – With ski season in full swing, moms have a new podcast to listen to as they travel to the mountains. The Ski Moms Fun Podcast is for women who love the outdoors and do the […]

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