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Industry News

News and information from the winter outdoor community

SMITH WELCOMES TESS COADY TO GLOBAL SNOW TEAM

January 20, 2022

Portland, Oregon (January 20, 2022) – SMITH is excited to announce today the addition of Australian-based big air and slopestyle snowboarder, Tess Coady, to its global snow team. The multi-year partnership – facilitated by SMITH Australia on behalf of the international brand – welcomes Coady to a stellar line-up of skiers and snowboarders representing SMITH […]

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Pattie Gonia, Teresa Baker, and José González launch The Oath at the Intersection of Planet, Inclusion, and Adventure

January 19, 2022

The Oath aims to create a sustainable and inclusive future for the planet and for the outdoor community. January 19, 2022 – Today, a collective of change-makers and thought-leaders launched The Outdoorist Oath (The Oath), an organization/education model for all outdoorists to unlearn, learn, and be in community with others advocating for people and the planet. The […]

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Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis

January 13, 2022

Jacobellis to Wear Carbon Macon Helmet for 2022 Global Winter Competitions PLYMOUTH, Mass. (January 13, 2022) — Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, […]

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SIA NextGen Study Outlines Growth Opportunities for Winter Sports Industry

January 13, 2022

In partnership with Shop-Eat-Surf By John Stouffer | Originally Published January 13, 2022 Snowsports Industries America (SIA), the winter outdoor industry’s non-profit, member-owned trade association, recently released The SIA NextGen Study, 2021, a detailed look at non-participants and participants of winter sports activities to learn more about the audiences and how to grow the market. There […]

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Here For The Hustle: Blizzard Debuts Bold New Backcountry Line

January 13, 2022

Not every skier hustles. But for those who do, there’s a new ski in town that exists to honor the culture at its core. WEST LEBANON, NH (January 13, 2022) – Since its founding in 1960, Blizzard has made quality skis for every type of skier who enjoys time in the mountains. The downhill senders. […]

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Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

January 12, 2022

SIA’s “Snowbound” initiative was developed to reach more and diverse consumers on behalf of the winter outdoor industry Park City, Utah (January 12, 2022) – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV […]

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Geartrade achieves Carbon Neutral Certification amidst steady 2021 growth of ‘UnNew’ marketplace

January 12, 2022

Salt Lake City, Utah (Wednesday, January 12, 2022) — In November 2021, Geartrade (Geartrade.com), the family-owned marketplace of ‘UnNew’ gear for outdoor adventurists, announced the successful completion of a year-long effort to become Climate Neutral Certified. One month later, Geartrade concluded a robust 2021 holiday season for used gear buyers and sellers, fueled in large […]

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Crazy Apparel, Established Italian Ski Touring Brand, Opens First U.S. Brand Store at Cripple Creek Backcountry in Carbondale, Colorado

January 10, 2022

In-store Product Includes Men and Women’s Outerwear, Base Layers and Pants CARBONDALE, COLO. (January 10, 2022) – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it opened its first  brand store in partnership with Cripple Creek Backcountry in Carbondale, Colorado. This is Crazy’s first brick and mortar […]

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Bern Helmets and Mount Holly Beer Co. Release Bern Sesh, Limited Dry Hopped Lager

January 6, 2022

Limited Brew Launching January 12th in Mass., Rhode Island and Vermont PLYMOUTH, Mass. (January 6, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced it is launching Bern Sesh on January 12, 2022, a limited Dry Hopped Lager in collaboration with Mount Holly […]

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SIA’s Top Education Events of 2021

January 4, 2022

Missed One of Our 2021 Education Events? SIA’s extensive education library provides vital tools and critical information to support and grow your business. Click on the links below to watch one of our top events from 2021! Inclusivity at the Forefront – The Time is Now for Brands to Change Collaboration For A Cause An […]

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