Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

GORE-TEX Brand Announces Expanded ‘Outerwear On Demand’ Garment Rental Program for Winter Snowsports Enthusiasts

February 4, 2022

Growing number of mountain partners offer easy consumer access to premium, rental-specific GORE-TEX garment collection ELKTON, Md. (February 4, 2022) – For decades, the GORE-TEX brand has offered consumers the most protective, performance-oriented fabrics on the market for snowsports and other outdoor activities. Via the brand’s new Outerwear on Demand garment rental program, snowsports enthusiasts […]

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Krimson Klover Collaborates with NYC Artist Lamont Joseph White for Hoods to Woods Foundation

February 2, 2022

Art and Movement |Lamont connects his love for the outdoors in bold inclusive base layer sets Boulder, Colorado (February 2, 2022) — Krimson Klover, an activewear clothing company created for all women, by all kinds of women, announces a new and important collaboration with the artist Lamont Joseph White. White has designed an expressive series […]

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Want to learn more about SIA’s new ClimateUnited Lab?

February 2, 2022

Need Some Help With Your Climate Action Strategy?  Join Us For A 30-Minute Introductory Overview of SIA’s New ClimateUnited Lab February 2, 2020 Last week we launched the winter outdoor industry’s latest tool in addressing climate change, SIA’s ClimateUnited Lab. SIA’s ClimateUnited Lab provides the playbook, tools and guidance for businesses of any size to develop and […]

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Leveraging Growth of Backcountry Participation, Crazy Apparel, Established Italian Ski Touring Brand, Launches Fall 2022 Collection In U.S.

February 1, 2022

New Women’s Ionic Pant Leads Line Along with Enhanced Silhouettes Combining Performance Features and Italian Design Touches Bormio, Italy – (February 1, 2022) – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today debuted its U.S. Fall 2022 line centered around its core “Fast and Light” philosophy. Founded in […]

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Nordica Unleashes the Unleashed Collection

February 1, 2022

WEST LEBANON, N.H. – Feb. 1, 2022 – Nordica announces another new family of skis for the 2022-23 season, the Unleashed collection. The five-model collection is designed for the modern freeskier who spends their days off trail in the woods, chasing pow, and getting creative. “Skis in the Unleashed collection have the perfect marriage between […]

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TARYN RYAN NAMED GLOBAL HEAD OF MARKETING AT SMITH

January 25, 2022

PORTLAND, Oregon (January 25, 2022) – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Taryn Ryan as Global Head of Marketing. With over a decade of comprehensive brand and product go-to-market experience, Ryan brings […]

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Snowsports Industries America (SIA) Unveils New ClimateUnited Lab, A Free Online Tool for SIA Members to Build and Execute Climate Action Plans

January 24, 2022

PARK CITY, UT (January 24, 2022) – Today, as part of their ongoing climate initiative, Snowsports Industries America (SIA) launches the ClimateUnited Lab, an online resource that provides the framework, tools, resources and guidance for every company – large or small – to build their climate strategy. The ClimateUnited Lab is accessible to every SIA […]

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The Weight is Over: Tecnica Introduces Sub-1,000-gram Touring Boots

January 20, 2022

At last, an ultra-lightweight touring boot that prioritizes fit, performance, and customization for real skiers. WEST LEBANON, NH (January 20, 2022) – After five years of prototyping and millions of vertical feet climbed, Tecnica is proud to introduce its first sub-1,000-gram boot collection: Zero G Peak. It’s a category the brand has patiently waited to […]

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SMITH WELCOMES TESS COADY TO GLOBAL SNOW TEAM

January 20, 2022

Portland, Oregon (January 20, 2022) – SMITH is excited to announce today the addition of Australian-based big air and slopestyle snowboarder, Tess Coady, to its global snow team. The multi-year partnership – facilitated by SMITH Australia on behalf of the international brand – welcomes Coady to a stellar line-up of skiers and snowboarders representing SMITH […]

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Pattie Gonia, Teresa Baker, and José González launch The Oath at the Intersection of Planet, Inclusion, and Adventure

January 19, 2022

The Oath aims to create a sustainable and inclusive future for the planet and for the outdoor community. January 19, 2022 – Today, a collective of change-makers and thought-leaders launched The Outdoorist Oath (The Oath), an organization/education model for all outdoorists to unlearn, learn, and be in community with others advocating for people and the planet. The […]

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