Industry News

News and information from the winter outdoor community

Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association

January 19, 2021

TAHOE, CALIFORNIA (Tuesday, Jan. 19) — Flylow Gear (, the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association (A3) (, a leading nonprofit dedicated to avalanche safety, education and research in the United States. A3 relies on the […]

Another Successful Collaboration Between Wintersteiger & the US Ski Team

January 18, 2021

For Immediate Release: January 18, 2021 Salt Lake City, Utah – Wintersteiger, official supplier to US Ski & Snowboard and exclusive tuning partner for the Center for Excellence, offered ski tuning services at Copper Mountain during the late fall/early winter training block this year.  As the working relationship between Wintersteiger and the US Ski Team […]

Bern Helmets Plans For Future Evolution With Expanded Team, New Headquarters And Proprietary Technology

January 14, 2021

Founder Dennis Leedom Leads Seasoned Team Leveraging Outdoor, Winter Sports and Micromobility Growth; New Carbon Fiber and 2.0 Helmet Series Debut this Month PLYMOUTH, Mass. (January 14, 2021) —  Bern Helmets, respected around the globe for its proprietary street-inspired helmets, combining style, comfort, and safety on trails, slopes, water, and in urban venues, today announced an expanded leadership team […]

Inclusion Training – Session 17 with Dr. Gerilyn Davis: Action Research Cycles 5.1

January 14, 2021

January 14, 2021 Hello Everyone, Now that we have taken the time to establish the goals that we will utilize for our inclusion activities, we can use our strengths and our why to influence our ability to create an inclusive culture. We will now expand our efforts and hold ourselves accountable for creating change. For […]

There’s a New Bull in Town: Tecnica Introduces an All-New Cochise Series

January 12, 2021

The boot that pioneered a category has been redesigned with the same end-goal in mind: ski hard, ski fast, walk freely. WEST LEBANON, NH (January 12, 2021) – Tecnica proudly introduces an all-new Cochise series that remains whole heartedly true to its roots, designed for committed skiers who want muscle and power for the down with […]

K2 Sports President on Mindbender Success, Winter Sales Trends, and the Rise of DTC

January 11, 2021

“All I can say is I would be concerned if I was the competition,” John Colonna said. “Freeride is our category and I look forward to continuing to take back our market share from the European brands.” In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Jan 11, 2021 We reached out to K2 Sports […]

Picture Welcomes Big Mountain Skier, Jackie Paaso to the Team

January 10, 2021

A shared interest in human-powered skiing and filmmaking projects drives the partnership. DENVER, CO (January 10, 2021) – Picture, makers of recycled, organic, and bio-sourced products for board sports and the outdoors, is thrilled to announce the addition big mountain skier, Jackie Paaso, to their team of athletes, warmly referred to as the Picture Family. […]

Inclusion Training – Session 16 with Dr. Gerilyn Davis: Determine Monthly, Weekly and Daily Goals

January 7, 2021

January 7, 2021 Happy New Year SIA Members! I sincerely hope everyone had a joyous holiday season and are ready for a new beginning in 2021. While we are still navigating the remnants from 2020 that will more than likely linger for some time, I am always eager for a new year. Whether you believe […]

Krimson Klover Unleashes the Future in Glam Era for Ski Fashion 2021

January 7, 2021

Media Release —  Boulder, Colorado (January 7, 2020) — Krimson Klover, an activewear clothing company created by women, for women announces Girl PWR, the future in Ski Glam, brought back and bold. After a year of worldwide setbacks and pandemic challenges, Krimson Klover looks back to leap forward, reminiscing about the carefree days of the […]

HDry Brand® North America, the Solution to Lighter Dryer Gloves, Footwear, and Packs

January 6, 2021

Bethel, CT (January 6, 2021) —  Altexa srl and GHS Holdings announces that HDry® North America will exhibit at the virtual Outdoor Retailer show and the ISPO Europe trade show. HDry will be participating in these history making events with the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable […]