Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

SIA Consumer Sentiment and Behavior Tracker

By SIA | May 20, 2020 | 0 Comments

As we continue to go through COVID-19 and now, a recession, it’s becoming more clear every week that things just keep changing at a very fast rate.  One of the most important things we can do to thoughtfully manage our companies while weighing risks and committing to next steps is  understanding consumer behavior and sentiment […]

SIA’s Quick Lap: NSAA’s Geraldine LInk

By SIA | May 20, 2020 | 0 Comments

The Climate Challenge, NSAA’s climate platform, was re-tooled this year, can you tell us about that program and the impact that it’s having? We have been busy at NSAA!  We revamped the entire Sustainable Slopes ( program and updated our Climate Challenge program all in the same year.  The Climate Challenge provides a public reporting […]

The Outdoor Business Climate Partnership Joins 330 Businesses Calling for Climate Action

By SIA | May 20, 2020 | 0 Comments

PARK CITY, UT, BOULDER, CO, LAKEWOOD, CO (May 13, 2020) Today, the Outdoor Business Climate Partnership (OBCP), an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) joined “Lead On Climate 2020,” the largest ever call-to-action from the business community to the United States Congress to […]

Member Quick Lap with Jon Fredrick, Country Manager of Equip USA, Parent Company of Rab and Lowe Alpine

By SIA | May 13, 2020 | 0 Comments

Last month Equip Outdoor Technologies, the parent company of Rab and Lowe Alpine, set up a Risk Management Action Plan to support retailers through this challenging economy. Can you tell us about that? On March 20th we rolled out the initial stages of our Risk Management Action Plan to help ease the commercial pressures on […]

YNIQ Announces North American Distribution

By SIA | May 9, 2020 | 0 Comments

Media Release – Stockholm, Sweden and Aspen, Colorado – May 6, 2020.  YNIQ Sweden (Spoxury TR Group AB) is happy to announce the founding of its North American distribution, YNIQ North America, under the umbrella ownership of Wedge Brands, LLC, formerly ZG Holdings. Lindsey Vonn, the greatest female alpine racer in World Cup history, joined […]

Member Quick Lap: Jay Badgley at Phunkshun Wear 

By SIA | May 6, 2020 | 0 Comments

  How has COVID-19 effected your business in a positive way?   Eventually, yes, it did. It’s no secret the pandemic crisis has had a widespread effect on winter sports in the USA, as well as the rest of the world. Rewind the tape back to the end of March, our conversation would be very different. […]

Protective Face Masks Now Available from Masterfit

By SIA | April 22, 2020 | 0 Comments

Protective Face Masks Now Available from Masterfit First and foremost, we at Masterfit Enterprises hope you are safe and healthy at this difficult period of our lifetimes. Our Metro New York-based team has sadly lost some relatives and friends to COVID-19. So far, everyone associated with Masterfit has escaped the ravages of the virus. We […]


By SIA | April 15, 2020 | 0 Comments

LEKI Unveils UNGROUNDED: A Digital Series Featuring Trailblazing Women in the Outdoors  Where the journey to dreams is revealed through uncommon drive  BUFFALO, NY – April 15, 2020 – LEKI is proud to announce the launch of their new digital series UNGROUNDED, created and directed by Ben Clark, starring four LEKI-sponsored women athletes all with unique paths […]

Christy Sports Giving Back For COVID-19 Relief

By SIA | April 15, 2020 | 0 Comments

April 14, 2020 Christy Sports Giving Back For COVID-19 Relief LAKEWOOD, Colo. – Christy Sports LLC, one of the largest Winter Sports specialty retailers in the U.S., today announced a $25,000 donation to the Colorado COVID Relief Fund which is hosted by the State of Colorado and Mile High United Way. Since March 19, 2020, […]

Nitro Launches the Snowboard Community Fund

By SIA | April 8, 2020 | 0 Comments

  Over the last few weeks, the world has been full of uncertainties and changing faster than it ever has before. It is clear now that the world we live in will continue to be full of challenges and the COVID-19 outbreak will continue to take a toll on people´s health and the global economy. This […]