Industry News

News and information from the winter outdoor community

Flylow Gear and Jackson Hole Outdoor Leadership Institute team up to give away a private avalanche education course for four

December 3, 2020

JACKSON, WYOMING (Thursday, Dec. 3) — Flylow Gear (, the independent, mountain-raised creator of outerwear and apparel, has partnered with Jackson Hole Outdoor Leadership Institute ( in Jackson, Wyoming, to give away a private, four-person avalanche course, a whole gamut of gear, and lodging for the group at the historic Wort Hotel. The grand prize is […]

Capranea secures strategic investment to drive global expansion. Appoints Progression Brands Group as global operating partner.

December 3, 2020

Baar, Switzerland., Eagle Colorado –  December 3, 2020 —  Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss leader […]

Inclusion Training – Session 13 with Dr. Gerilyn Davis

December 3, 2020

December 3, 2020 Hello SIA members, I do hope everyone enjoyed Thanksgiving last week!! We took a break on the sessions and were able to spend time with family and friends. One of the many things that I have come to enjoy about Thanksgiving is the emphasis on connection and that one of the most […]

ZAG Skis of Chamonix Partners with Global Sales Guys for US Brand Launch

December 2, 2020

ZAG will be available in the US this January 2021 via select specialty retailers and will launch nation-wide in for the winter 21/22 season. Chamonix, France (December 2, 2020) – Chamonix based specialty ski brand, ZAG Skis, announces brand launch partnership with Colorado’s Global Sales Guys (GSG). Since its inception in 2002, ZAG products have […]

Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings

November 24, 2020

Parker, Co., (Tuesday, Nov. 24) – With over 200 hand-painted ski maps to his name, James Niehues ( and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards will feature the most popular maps, in a ready-to-mail package. Among […]

Krimson Klover Reports Increased Sales and International Retail Distribution; The brand hits new growth targets, adding ten new countries worldwide

November 23, 2020

Boulder, Colorado, November 23, 2020 — Krimson Klover, an inspired clothing company created by women, for women announces increased international sales in 2020. Despite the impact of COVID-19 on the clothing manufacturing and retail sector, the brand has achieved new growth targets by expanding to over 50 accounts across Europe and the Southeast Pacific in […]

Dahu appoints globally renowned ski boot specialist Dano Bruno to lead the industry’s first online fit experience

November 23, 2020

Puidoux, Switzerland, – Eagle, Colorado. November 23, 2020 —  Dahu -The Swiss Ski Boot, today announced the appointment of ski industry veteran Dano Bruno to the organization who among many things will lead the brands latest initiative, the Corsair Fit Experience (CFE). Complimenting Dahu’s revolutionary and patented ski boots, the CFE expands the brands commitment […]

Burton CEO on Current Sales Trends and More

November 23, 2020

The article is published in partnership with Shop-Eat-Surf We talk to John Lacy about the crazy demand Burton is seeing online, the current strength of industry wholesalers after robust summer sales, and the potential “tidal wave of opportunity” that comes with new participants. The big question on people’s minds as winter arrives is if the […]

Tecnica Group North America Bolsters Senior Management Team

November 20, 2020

Sam Cook to Oversee Commercial Operations for Alpine and Footwear Brands West Lebanon, NH (November 20, 2020) –Tecnica Group North America is pleased to announce the promotion of Sam Cook to Vice President & Chief Commercial Officer for Tecnica Group’s Alpine and Footwear business units. Previously the President of Blizzard Tecnica, in this newly created […]

Inclusion Training – Session 12 with Dr. Gerilyn Davis

November 20, 2020

November 20, 2020 Hi SIA Members, Once again, as always, it is a pleasure to connect with you on your inclusion journey. As you may have begun to notice, it is significant to be authentic in your inclusive journey. I have witnessed several organizations start to create a space for the BIPOC community in their […]