Industry News

News and information from the winter outdoor community

Bridging the Inclusion Gap in the Winter Outdoor Community, SIA launches Inclusive Leadership Playbook

April 7, 2021

SIA creates The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.  The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community  Focused on Inclusive Leadership, the […]

SIA’s ClimateUnited Week, April 19-22, 2021

April 5, 2021

April 19-22, 2021, In partnership with The Underswell   To recognize Earth Day, we’ll be hosting a series of climate-related discussions to help inform us how our industry can best approach the climate challenge. Join us for a valuable session each day during ClimateUnited Week, April 19-22, 2021.   April 19, 2021, 11:00 a.m. MDT “Why […]

Colorado State Bill 21-200 Letter to the Senate President, Speaker of the House and Governor

March 31, 2021

  March 31, 2021 Leroy M. Garcia, Jr. Senate President Colorado General Assembly 200 E. Colfax Avenue, Room 272 Denver, CO 80203 Alec Garnett Speaker of the House Colorado General Assembly 200 E. Colfax Avenue, Room 307 Denver, CO 80203 Jared Polis Governor of Colorado 200 E. Colfax Avenue, Rm. 136 Denver, CO 80203 Dear […]

360 Adventure Collective Announces Summer 2021 Show Schedule

March 29, 2021

First in-person member event since March 2020 Asheville, NC — March 29, 2021 — 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, announces its 2021 Summer Show Schedule. After multiple show cancellations in 2020 and 2021 due to COVID-19, the association […]


March 25, 2021

 U.S. Ski & Snowboard Athletes to Join the Invisalign Smile Squad Tempe, Ariz., March 25, 2021 – U.S. Ski & Snowboard today announced a partnership with Align Technology, Inc. (Nasdaq: ALGN), makers of the Invisalign® clear aligner system, making the Invisalign brand the Official Smile of U.S. Ski & Snowboard, the Olympic national governing body […]

North Face President Steve Murray on Go-Forward Strategy

March 25, 2021

Shop Eat Surf speaks with Steve about how he ended up back at VF Corp., the changes he is making to The North Face’s strategy and how the brand is looking to rejuvenate the Americas business. They also asked Steve, a footwear industry veteran, about his big plans for North Face in that category. In […]

Creating Inclusive Content Town Hall – Meet The Panelists!

March 25, 2021

  As we look forward to the Town Hall on April 8th, please meet our special guest panelists and moderator. Virgil Abloh is the Creative Director and Founder of Off-White™ and Men’s Artistic Director at Louis Vuitton. Born in Rockford, Illinois, Virgil is an artist, architect, engineer, creative director, artistic director, industrial designer, fashion designer, […]

Nick’s Notes – March 2021 – featuring guest author Eric Tung, President of FERA and Treasurer of the SIA Board of Directors

March 24, 2021

March 24, 2021 Greetings SIA Members: I hope you are all enjoying the spring skiing and riding conditions! It is amazing how far we have come from this time last year, and we look forward to a new season and the hope that spring represents. Over this past year, it has become abundantly clear that engaging […]

Wintersteiger Launches Jupiter – The New King of the Ski Service Universe

March 17, 2021

For Immediate Release: March 17, 2021 Wintersteiger, the global leader in automated ski tuning machines, is proud to introduce the most innovative tuning machine ever produced. Not only does this best-in-class automated ski tuning machine offer a major step forwards in terms of development, but it also represents a reinvigorated focus at Wintersteiger on the […]

Blizzard Tecnica Awards Women2Women Education Scholarships, Empowering Women in Skiing

March 15, 2021

Eighteen women will receive coursework fees and equipment to advance their education in snowsports. West Lebanon, NH (March 15, 2021) Blizzard Tecnica is proud to announce the awards granted for the Women2Women (W2W) Education Scholarship – their inaugural scholarship for women looking to advance their education in snowsports. Over 300 women from North America and […]