Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

TARYN RYAN NAMED GLOBAL HEAD OF MARKETING AT SMITH

January 25, 2022

PORTLAND, Oregon (January 25, 2022) – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Taryn Ryan as Global Head of Marketing. With over a decade of comprehensive brand and product go-to-market experience, Ryan brings […]

Snowsports Industries America (SIA) Unveils New ClimateUnited Lab, A Free Online Tool for SIA Members to Build and Execute Climate Action Plans

January 24, 2022

PARK CITY, UT (January 24, 2022) – Today, as part of their ongoing climate initiative, Snowsports Industries America (SIA) launches the ClimateUnited Lab, an online resource that provides the framework, tools, resources and guidance for every company – large or small – to build their climate strategy. The ClimateUnited Lab is accessible to every SIA […]

The Weight is Over: Tecnica Introduces Sub-1,000-gram Touring Boots

January 20, 2022

At last, an ultra-lightweight touring boot that prioritizes fit, performance, and customization for real skiers. WEST LEBANON, NH (January 20, 2022) – After five years of prototyping and millions of vertical feet climbed, Tecnica is proud to introduce its first sub-1,000-gram boot collection: Zero G Peak. It’s a category the brand has patiently waited to […]

SMITH WELCOMES TESS COADY TO GLOBAL SNOW TEAM

January 20, 2022

Portland, Oregon (January 20, 2022) – SMITH is excited to announce today the addition of Australian-based big air and slopestyle snowboarder, Tess Coady, to its global snow team. The multi-year partnership – facilitated by SMITH Australia on behalf of the international brand – welcomes Coady to a stellar line-up of skiers and snowboarders representing SMITH […]

Pattie Gonia, Teresa Baker, and José González launch The Oath at the Intersection of Planet, Inclusion, and Adventure

January 19, 2022

The Oath aims to create a sustainable and inclusive future for the planet and for the outdoor community. January 19, 2022 – Today, a collective of change-makers and thought-leaders launched The Outdoorist Oath (The Oath), an organization/education model for all outdoorists to unlearn, learn, and be in community with others advocating for people and the planet. The […]

Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis

January 13, 2022

Jacobellis to Wear Carbon Macon Helmet for 2022 Global Winter Competitions PLYMOUTH, Mass. (January 13, 2022) — Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, […]

SIA NextGen Study Outlines Growth Opportunities for Winter Sports Industry

January 13, 2022

In partnership with Shop-Eat-Surf By John Stouffer | Originally Published January 13, 2022 Snowsports Industries America (SIA), the winter outdoor industry’s non-profit, member-owned trade association, recently released The SIA NextGen Study, 2021, a detailed look at non-participants and participants of winter sports activities to learn more about the audiences and how to grow the market. There […]

Here For The Hustle: Blizzard Debuts Bold New Backcountry Line

January 13, 2022

Not every skier hustles. But for those who do, there’s a new ski in town that exists to honor the culture at its core. WEST LEBANON, NH (January 13, 2022) – Since its founding in 1960, Blizzard has made quality skis for every type of skier who enjoys time in the mountains. The downhill senders. […]

Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

January 12, 2022

SIA’s “Snowbound” initiative was developed to reach more and diverse consumers on behalf of the winter outdoor industry Park City, Utah (January 12, 2022) – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV […]

Geartrade achieves Carbon Neutral Certification amidst steady 2021 growth of ‘UnNew’ marketplace

January 12, 2022

Salt Lake City, Utah (Wednesday, January 12, 2022) — In November 2021, Geartrade (Geartrade.com), the family-owned marketplace of ‘UnNew’ gear for outdoor adventurists, announced the successful completion of a year-long effort to become Climate Neutral Certified. One month later, Geartrade concluded a robust 2021 holiday season for used gear buyers and sellers, fueled in large […]