In thinking of my own, personal brands I am loyal to – I realized without realizing it how many brands I am truly loyal to. For instance, I am on my fourth Subaru. Recently when shopping around for a new used car, my father suggested I look at a Jeep. Without missing a beat I said “no way,” and stated, “I love my Subaru. I will always drive a Subaru.” Yes, the cars are reliable. But also the Subaru brand defines who I am – that being outdoorsy and always ready for an adventure – no matter what the weather/road conditions.
My “Subies” through the ages, as posted on Instagram.
Coke, not Pepsi. Thin crust, not deep dish. Ben and Jerry’s, not Haagen-Dazs. Toothpaste? Whatever is on sale. How do these decisions suddenly become part of our everyday life and decision-making process? Marketing, yes and personal preference. Plus what do these brands say about understanding my lifestyle and me? When I started to think about the brands I support, I was pretty surprised how long the list was.
Now would be the part where I get on my soapbox and preach the goodness of vendor POP. I won’t ramble on here, but I will plant the seed that POP and brand loyalty are absolutely not mutually exclusive of each other. I myself search for a familiar logo, image or sign when I am shopping. Make good use of seasonal POP and vendor fixtures. Okay, off soapbox.
What brands are you loyal to and why? How often do you switch brands? What would it take to switch brands? When Lamborghini comes out with an AWD wagon – I might be a believer.
Should you have an interest in sharing your storefront’s merchandising efforts, new or old, tag us on Instagram @siasnowsports with #SIAmerch! We’d love to see what you are up to.
SIA’s visual merchandising consultant Ali Levy provides retailers with unique insight on our blog, and we do our best to aggregate the best, most informative articles that will help you with specific merchandising details. For more information about her company, contact Ali directly at [email protected].