Membership

SIA’s mission is to help the winter outdoor community thrive.
Join us!

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We provide our members with the most valuable business tools to help them grow and drive their business forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you're an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

We are United By Winter.

Please join us

SIA Wants to help your busines thrive. Top 8 ways how we do it.

#1 We LOVE Consumers

The key ingredient in any successful winter outdoor business is consumers. SIA is bridging the gap between its members and consumers through actionable consumer insights, increasing winter recreation participation, and the creation of online and in-person consumer destinations called Snowbound Festivals.

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#2 Information is King

SIA members get year-round access to strategic tools and information to support and grow their business. Town Halls, webinars, workshops and video libraries feature essential business topics such as: B2B and B2C business technologies, climate and tariff advocacy, consumer loyalty, data and research, e-commerce, inclusion, sales, sustainable recovery and more.

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#3 Insights Give You A Competitive Edge

Successful businesses use data to make better decisions and to get an edge on their competitors. SIA members get the advantage of relevant and timely research and data tools across consumers, retail, wholesale and participation.

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#4 Inclusion Includes All of US

Building an inclusive winter community is not just a moral imperative, it’s a business imperative. SIA is committed to creating a roadmap for positive industry change, including member education and tools, a DEI sub-committee, and collaborations across the winter outdoor industry.

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#5 Together We Can Tackle Climate Change and Tariffs

The voice of the winter outdoor industry is a powerful tool. SIA unites this voice on important environmental and regulatory issues that directly impact the winter business.

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#6 Growing the Pie

SIA is helping get more people on snow. Whether it’s through the support of the Share Winter Foundation, creating an inviting and inclusive experience at the Snowbound Festivals, or seizing on the opportunity COVID-19 has created for more people to get outside, now more than ever we need to work together as a community to encourage, enable and welcome greater participation in the winter outdoors... like our businesses depend on it.

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#7 Savings Directly To Your Bottom Line

SIA members receive special pricing for the Snowbound Festival community and in-person events, and a discount per square foot to the Outdoor + Snow Show. On average, a medium-sized company can save over $15,000 just on the SIA FedEx shipping savings alone. SIA offers additional valuable business alliances that provide quantifiable savings for our members.

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#8 Because We’re United By Winter

This is our way of life. We live it together. It’s who we are. We’re United By Winter.

Choose Your Membership Level

Premium Members

$500 to $7,500 annually

Our most popular membership for manufacturers, distributors, retailers, resorts and industry partners who want:

  • Free Monthly NPD Topline Retail Data (winter months)
  • Free SIA State of the Industry Report
  • Free SIA Consumer Insights Report (two per winter season)
  • Free SIA Participation Study and Free Participation Insights Study
  • Trade and Consumer Show Discounts (OR+SS and Snowbound Festival)
  • Board of Directors eligibility and voting rights
  • Access to Industry + Intelligence Education
  • Business Savings
join at this level

Supporting Members

$500 annually

For agencies, resorts, service providers and other non-exhibiting businesses that want:

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Discounted Pricing on SIA’s Participation and Lifecycle Study Reports
  • Free SIA Participation Study and discounted pricing on Participation Insights Study
  • Trade and Consumer Show Access (OR+SS and Snowbound Festival)
  • Access to Industry + Intelligence Education
  • Sponsorship Opportunities
  • Business Savings
join at this level

Standard Members

$1,200 annually

For manufacturers, agencies, service providers and other non-exhibiting businesses that want:

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Free SIA Participation Study and discounted pricing on Participation Insights Study
  • Trade and Consumer Show Access (OR+SS and Snowbound Festival)
  • Access to Industry + Intelligence Education
  • Business Savings
join at this level

Specialty Retail and Sales Rep Members

$100 Annually

For Specialty Retailers and Independent Sales Reps that want:

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • US Snow Industry Retail Market Report (winter months)
  • Free SIA’s Participation Report
  • Discounted pricing on Participation Insights Study
  • Specialty Retailers are automatically qualified to join the NPD snow sports retail panel and receive retail sales data and insights
  • Access to Industry + Intelligence Education
  • Trade and Consumer Show Access (OR+SS and Snowbound Festival)
  • Business Savings, including preferred access to health insurance providers
join at this level

SIA Members Save The Most On 2021 Outdoor + Snow Show Booth Space Pricing

Outdoor Retailer has announced member booth-space pricing for OR+SS (January 27-29, 2021). SIA Premium members have the best possible sq. ft. rate found anywhere. We’ve worked hard for our members to secure the deepest discounts on booth space available and if you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.

For additional questions, please contact your respective territory membership manager below:

Colin Edwards
Senior Membership Manager
[email protected]

Bill Stone
Membership Support
[email protected]

Jimmy McMenamin
Membership Coordinator
[email protected]

Karen Chen
Membership – China
[email protected]

Stef Luciano
Director of Strategic Alliance and Membership
[email protected]

Join/Renew Your Membership Here