We provide our members with the most valuable business tools to help them grow and drive their business forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you're an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

We are United By Winter.

Please join us

Top 6 Reasons Why You Should Be An SIA Member

#1 Free NPD Research And More

Understand the current industry data & trends. Free NPD Retail Sales Data reports, annual Participation Study and custom data on request.

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#2 Year-Long Education Aimed At Growing and Supporting Your Business

We call it Industry + Intelligence. Learn more to drive your business forward with webinars, podcasts, content and four days of educational and inspiring presentations and discussions at the annual Outdoor+Snow Show.

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#3 Tackling Climate Change and Tariffs

With our industry partners, we continue to advocate and unite our industry’s business voice against climate change and against the US/China tariffs.

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#4 100,000 New Kids To Winter Sports By 2028

SIA is making a difference in growing participation by supporting the Share Winter Foundation. With your help, we can help introduce 100,000 new kids to winter sports by 2028.

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#5 Savings Directly To Your Bottom Line

Aside from a whopping 50% discount per sq. ft. to the Outdoor+Snow Show, a medium-sized company can save over $15,000 just on the SIA FEDEX shipping savings alone. SIA offers valuable business alliances that provide quantifiable savings for our members.

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#6 Because We’re United By Winter

This is our way of life. We live it together. It's who we are. We're United By Winter.

Choose Your Membership Level

Premium Members

$500 to $7,500 annually

Our most popular membership for manufacturers, distributors, retailers, resorts and industry partners who want:

  • Free Monthly NPD Topline Retail Data (winter months)
  • Free SIA Participation Study and Free Participation Insights Study
  • Trade and Consumer Show Discounts
  • Board of Directors eligibility and voting rights
  • Business Savings
join at this level

Supporting Members

$500 annually

For agencies, resorts, service providers and other non-exhibiting businesses that want:

  • Discounted Pricing on SIA’s Participation and Lifecycle Study Reports
  • Free SIA Participation Study and discounted pricing on Participation Insights Study
  • Access to Industry + Intelligence Education
  • Sponsorship Opportunities
  • Business Savings
join at this level

Standard Members

$1,200 annually

For manufacturers, agencies, service providers and other non-exhibiting businesses that want:

  • Free SIA Participation Study and discounted pricing on Participation Insights Study
  • Trade and Consumer Show Discounts
  • Business Savings
join at this level

Specialty Retail and Sales Rep Members

$100 Annually

For Specialty Retailers and Independent Sales Reps that want:

  • US Snow Industry Retail Market Report (winter months)
  • Free SIA’s Participation Report
  • Discounted pricing on Participation Insights Study
  • Specialty Retailers are automatically qualified to join the NPD snow sports retail panel and receive retail sales data and insights
  • Business Savings, including preferred access to health insurance providers
join at this level

SIA Members Save The Most On 2021 Outdoor + Snow Show Booth Space Pricing

Outdoor Retailer has announced member booth-space pricing for OR+SS (January 27-29, 2021). SIA Premium members have the best possible sq. ft. rate found anywhere. We’ve worked hard for our members to secure the deepest discounts on booth space available and if you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.

For additional questions, please contact your respective territory membership manager below:

Colin Edwards
Senior Membership Manager
[email protected]

Bill Stone
Membership Support
[email protected]

Jimmy McMenamin
Membership Coordinator
[email protected]

Karen Chen
Membership – China
[email protected]

Join/Renew Your Membership Here