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Mammoth Resorts Inks First-Ever Ski Resort Deal with LA Kings

November 10, 2017 | 0 Comments

Two-time Stanley Cup Champions the LA Kings launched a new partnership with Mammoth Resorts  to coincide with the 2017-18 NHL season, making Mammoth Resorts an Official Partner of the LA Kings and the franchise’s first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts’ four entities: Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain.

The new partnership will help expand Mammoth Resorts’ brand awareness and customer base across Los Angeles while providing Kings fans with enhanced programming, exclusive benefits, one-of-a-kind promotions, game-day giveaways and experiences throughout the season.

Mammoth Mountain opens for the winter season on November 9, 2017 and Big Bear Mountain Resorts are scheduled to open mid-November.

“The LA Kings are a huge source of pride in Los Angeles,” said Jimmy Huh, Director of Business Development, Mammoth Resorts. “Partnering with such an iconic team provides us with a unique opportunity to further showcase our big mountain skiing and riding experiences to Southern California’s legendary sports fan base. We look forward to being a part of the Kings’ renowned track record of success, along with the ability to serve the Los Angeles community together.”

For more than 60 years, Mammoth Resorts have been the go-to destination for passionate snow lovers and ski enthusiasts alike. Mammoth Mountain alone is currently the third most frequented ski resort in the United States and one of the largest, most popular ski areas in North America. Much like the LA Kings, Mammoth Resorts have remained committed to creating memorable experiences for its loyal customers, many of whom are also dedicated Kings fans throughout Southern California.

“As a leader in the ski resort industry, this new agreement with Mammoth Resorts is consistent with our strategy to partner with the best of the best,” said Josh Veilleux, LA Kings vice president of corporate partnerships. “We’re proud to be kicking off the 2017-18 NHL season with Mammoth by our side and believe that this partnership will further enhance our ability to amplify the game-day experience for our fans.”

With the new partnership, the LA Kings and Mammoth Resorts will continue to showcase their mutual commitment not only to passion, performance, and innovation but also, most importantly, to the dedicated Angelenos who have shown their unwavering support and enthusiasm for Kings hockey and alpine sports over the years.

To celebrate the new relationship, Mammoth Mountain will be the presenting sponsor for the LA Kings upcoming home game on December 9 at STAPLES Center. As a way of saying thank you to the fans and in the run-up to the forthcoming movie “Star Wars: Episode VII The Last Jedi,” all game-goers in attendance will receive a co-branded “LA Kings-Mammoth” STAR WARS-themed beanie courtesy of Mammoth Mountain. Fans attending this particular home game will also have the chance to experience the Mammoth Mountain brand through creative on-ice promotions as well as via an interactive Mammoth Mountain booth at the Kings Fan Fest prior to the game. In addition to prominent branding and exposure, the Mammoth Mountain booth will feature a number of ski-themed activations and promotions for passionate Kings fans to enjoy first-hand.

Throughout the season, Mammoth Resorts will also sponsor a number of ski-themed in-game activations, including on-ice intermission promotions activities and snow reports on the latest amounts of local snowfall at Mammoth Mountain and Big Bear Mountain Resorts. Additionally, the LA Kings and Mammoth Resorts will collaboratively plan and execute a variety of promotional content across both social and digital media platforms to maximize the impact of the partnership to the benefit of the fans.

Mammoth Resorts is the leading four-season mountain resort operator in California. The company owns and operates a variety of recreation, hospitality, real estate development, food and beverage and retail enterprises. This includes Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, which collectively host over two million annual skier/snowboarder visits. Mammoth Resorts is also the owner-operator of Tamarack Lodge and Resort, Mammoth Mountain Inn, Juniper Springs Resort, the Village Lodge, Mammoth Mountain Bike Park, Snow Summit Bike Park, Mammoth Snowmobile Adventures, Sierra Star Golf Course, and Bear Mountain Golf Course.

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 200 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually.

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