Leadership for Transformation Program – 2021

Creating a positive change in the winter outdoor industry

A workshop for 21st Century Leaders


Do you aspire to lead transformation in your business and the winter outdoor industry? This limited-space workshop series is for you!

Discover what you need to know to be a catalyst for positive, productive change on the most crucial topics fundamentally shaping the future of our industry: inclusion, climate, and putting the consumer first.

Participants will hear from expert speakers, address specific issues facing the winter outdoor industry, workshop solutions and commit to implementing a specified change.

Over the course of the five sessions, participants will learn the importance of 21st century leadership skills and how they play a role in addressing hurdles and creating positive change within their own domains.

At the conclusion individuals will set a personal or business goals and be provided with the tools, resources, and support to help achieve them.

The five sessions run bi-weekly on Tuesdays, 12:00-1:30 PM MT from September 21 to November 16 and will cover the following topics:

  • Week 1 (9/21) – Leadership: Equip yourself to lead business and industry change with wisdom, courage, and conviction
  • Week 2 (10/5) – Climate: Climate strategies for small and medium-sized companies:  achievable options for businesses
  • Week 3 (10/19) – Inclusion: Diversity is a fact; Inclusion is a choice: Inclusion guidance – “You are not alone”
  • Week 4 (11/2) – Consumer: A new mindset: meeting the consumer where they are
  • Week 5 (11/16)– Community Building: How to be an Effective Change Leader


When: Registration opens Monday, August 30th with the first session scheduled on Tuesday, September 21, 2021


  • Anyone who works for an organization within the winter outdoor community is welcome to apply.
  • Selections will be made to ensure representation across the country and industry facets.
  • Final participants will be selected by SIA and granted a scholarship for participation if they are an SIA member employee. Otherwise the cost is $750 for non-members.
  • Space is limited.

Where: Sessions will take place virtually with the opportunity for optional in person gatherings at industry events this fall.

Please note, participation requires commitment through end of the program and willingness to share, learn and grow personally to bring change to the industry. Pre-work will include a required reading of The Fresh Tracks Playbook which will be provided to you.


  • 5 session commitment meeting bi-weekly starting September 21, 2021
  • 90-minute sessions (10 min intro, 20 min content, 45 min group breakout, 15 presentation & wrap-up)
  • Zoom meetings, camera on, ready to participate
  • Up to 50 participants
  • Each session will focus on a specific topic led by an expert, there will be a set of pre-identified questions to kick off the discussion

Frequently Asked Questions

What is the cost to participate in this program? There is no cost for SIA members. If your company does not have a current membership the cost is $750 per person.

What are the prerequisites to participating? We ask that everyone come prepared to the first session having read our Fresh Tracks Inclusion Playbook (will be provided) and you arrive with an open mind, a willingness to collaborate and the desire to create change.

How much time do I have to allocate? There are 5 virtual meetings every other week for 8 weeks, each 90 minutes in length. At the end of the program, you will set achievable goals and be paired with an accountability partner for regular check-ins that fit your schedule. There will also be optional chances to connect in-person at industry events through the fall and winter months.

Who should apply to attend? This program is designed for anyone is the winter outdoor community who seeks to create a positive change and/or wants to take their leadership skills to the next level.

Can multiple people from one company attend? Space is limited so applications will be chosen to represent various the various facets as well as job titles. We are looking for a variety of voices and encourage everyone who wants to attend to apply.

What is the format for each session? All sessions will be led by an expert facilitator and/or subject matter expert that will lead the group in discussion and ensure the group is staying on course and moving through the process. Participants will be expected to participate in discussions, help brainstorm and exercise their newly minted leadership skills to help navigate the challenges presented.

What will I get out of this? Our goal is that you leave the series with a new set of leadership tools and tactics to use in both your business and personal life. We will also work with you to set an individual attainable goal and provide assistance and support on your path to attaining that goal.