Insights

Actionable insights are a critical business tool, especially during these uncertain times. SIA continues to build and expand on the insights we offer our members so that they can make better, more informed decisions.

SIA provides its members with extensive industry data, research and tools to help navigate the winter outdoor landscape. Retail, wholesale and participation data have been the backbone of SIA’s insights, however, new this year, SIA is adding consumer insights and trends, custom research/reporting and state of the industry reporting – delivering even greater support for our members where they need it most. 

Adding to the firepower of our research capabilities, we have partnered with NPD Group for world-class retail data, Adapt Analytics to strengthen our custom research offerings, Corona Insights for consumer insights and Wholesale Sales and Orders reporting, and the Physical Activities Council for reporting on winter sports and recreation participation.

Our members consider SIA Research to be an essential part of their strategic planning to allow for the strongest-possible business performance.

SIA Consumer Research

New in 2020, SIA, in conjunction with the consumer Snowbound Festivals, is issuing two reports tracking consumer insights and trends. Releasing in the fall and early winter, these reports will be especially pivotal in helping retailers and suppliers better understand consumer sentiment as we navigate this winter. 

  • Consumer Insights and Trends Report #1 
  • Consumer Insights and Trends Report #1 webinar 
  • Consumer Insights and Trends Report #2 
  • Consumer Insights and Trends Report #2 webinar 

Starting in 2017, the following surveys have been issued each year to a nationwide group of consumers. Results can be purchased individually or year over year. 

  • Consumer Anticipation (early season) 
  • Snow Sports Retail Consumer Behavior 
  • Retail and Direct-to-Consumer for Snow Sports 
  • Holiday Purchases 
  • Snow Sports Used Marketplace 
  • Snow Sports Consumer Rental and Service 
  • Snow Sports Technology and Participation 
  • Diversity in the Snow Sports Industry 
  • Any Event (e.g. 2018 Winter Olympics) Impact • Consumer Retail Pulse (monthly) 
  • $250 per report | $500 for a YOY comparison

SIA Monthly Topline Retail Sales Reports

In partnership with The NPD Group, these monthly reports provide the most up-to-date data available on topline retail sales across our industry, as well as a deep dive via additional executive reports including alpine - skis, boots, bindings; poles - including nordic; snowboard: snowboards, boots, bindings; and outerwear.

Provided each month, November through May, this series of reports and executive reports are indispensable for any winter outdoor business. SIA Membership level determines scope of free access . For more information, please contact: [email protected]

SIA Winter Participation Study

The  SIA Participation Study is an annual comprehensive look at participants in winter sports and recreation, including: skiing, snowboarding, nordic, backcountry and fat biking. The study presents a cumulative view of winter sport participation year over year and covers participant demographics, frequency, regional representation, crossover activities and more.

  • Created in conjunction with the Physical Activity Council, a partnership of eight major trade associations in US sports, fitness, and leisure activities, over 20,000 surveys were carried out with a nationwide sample of individuals and households during 2019 and the beginning of 2020. The total panel is representative of the US population for people ages six and older. 
  • Free to SIA members | $1,500 for non-members
  • Current SIA members download here.
  • Non-members purchase here.

SIA Winter Participation Insights Report

This 2018-2019 study takes a closer look at the opinions and habits of winter sports participants, including general demographics, retail and travel insights.

SIA Wholesale Sales & Orders Study

This annual report provides the most current data on the growth of our industry through an in-depth analysis of wholesale sales and orders.

  • Conducted 2x/year to provide data on sell-in and in-season sales
  • Only available to SIA members that participate

SIA Custom Research

SIA has the knowledge, experience and access to consumers and the industry necessary to build custom surveys, research and analysis; and/or utilize our consumer panel specific to your research and data needs.

  • SIA has the ability to create custom queries within our nationwide consumer database of winter enthusiasts, and help build custom surveys using consumers from a member’s database.
  • Price dependent on scope

Visit the SIA Member Portal (via the button below) to access all the research available to your business as one of your key SIA member benefits. For additional data available, custom research or general research pricing, please contact your member services representative. If you're interested in becoming a member, please click here.