Making important decisions without the benefit of data or insights is like driving blindfolded. Successful businesses use data to build perspectives on important areas of focus, to assess opportunities and weaknesses, and most importantly to get an edge on their competitors. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions. This impactful data includes consumer insights, trends and habits, in-season retail sales data, winter sports and recreation participation, annual wholesale sales and orders. and custom research capabilities.
SIA provides its members with extensive industry data, research and tools to help navigate the winter outdoor landscape. Retail, wholesale and participation data have been the backbone of SIA’s insights, however, new this year, SIA is adding consumer insights and trends, custom research/reporting and state of the industry reporting – delivering even greater support for our members where they need it most.
Adding to the firepower of our research capabilities, we have partnered with NPD Group for world-class retail data, Adapt Analytics to strengthen our custom research offerings, Corona Insights for consumer insights and Wholesale Sales and Orders reporting, and the Physical Activities Council for reporting on winter sports and recreation participation.
Our members consider SIA Research to be an essential part of their strategic planning to allow for the strongest-possible business performance.