7:00 a.m. - 9:00 a.m. Room 401
Join us for breakfast and see where the marketplace is going and what your customers are thinking. This popular presentation will help you understand current market trends and dynamics, explore who is coming into your stores, and discover what drives them there. Get a winning advantage — a clear view of exactly what’s happening in outdoor consumers’ shopping trends
Speakers: Julia Day & Matt Powell, NPD Group
An established, visible industry leader skilled at working in a progressive high-paced team environment where passion and profitability are highly valued. Dedicated retail and consumer expert with over 20 years of business experience whose roles have included Vice President of Sales, Director of Marketing, and Director of Advertising within the Sporting Goods and Outdoor Recreation Industry. Committed to driving innovation, profitability and growth. Experienced in sports and retail market trends, analysis, forecasting, and strategy. A sales executive committed to customer service. A thought leader nimble at extracting valuable insights and identifying retail and consumer trends for clients in the leisure, sports, team sports, running, fitness, outdoor recreation, hospitality and travel industries, Julia’s unique insights into the broad leisure landscape give clients and industry groups a broader perspective on consumer spending habits and behavior. She delivers a depth of understanding regarding sports and outdoor retail sales trends across many retail channels and activities: fly fishing, hunting, sporting goods, outdoor, camping, hunting, hiking, climbing, running, surf, skate, paddle sports, ski, snowboard, baseball, golf, football, tennis and basketball.
Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports.
With over 40 years of experience in the retail and research industries, Matt has counseled many of the world’s largest brands and retailers in the industry. He is a sought after speaker at key industry events including Outdoor Retailer, Interbike, SFIA’s Industry Leaders Summit, and the Bicycle Leadership Conference. He is also a regular contributor to major media outlets, and is frequently quoted in the press.
Prior to joining NPD in 2014, Matt held positions at Modell’s Sporting Goods, MVP.com, Sportsmart, and Sneaker Stadium. He holds a B.A. in Sociology from Colby College in Waterville, Maine.