Industry + Intelligence at the Outdoor Retailer Snow Show 2022

It's the education series you can't afford to miss!

Industry & Intelligence is SIA's educational platform, with our marquee event being the Industry + Intelligence at the OR Online tradeshow in January. Kicking off the day before the Summit Days, I+I is a series of conversations, panel discussions and keynotes with some of the most powerful and inspiring speakers on topics pertinent to our industry and your business.

Schedule of Events


Empowering Nonprofits: How Brands Can Help Nonprofits Do Their Best Work

Tues 2:00 pm MST, MR 400
advocacy non profit

Nonprofit organizations are on the front lines of every environmental and social issue facing our industry today – they’re doing the hard work so our industry can thrive. Therefore, it’s up to us to give them the tools and resources to do that. How can businesses truly empower nonprofits so to do their best work and achieve their mission? What do effective partnerships really look like?

This conversation will explore some of the more powerful business/nonprofit partnerships and give you the tools to ensure that your nonprofit partnerships truly make a difference.

Kickoff Breakfast & Keynote "The Art of Impossible"

Wed 7:30 am MST, MR 400
Keynote Breakfast Business Strategy leadership

Featuring Steven Kotler, Author, Executive Director of Flow Research Collective

What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?

Bestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers–athletes, artists, CEOs and more–who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. Building upon cutting-edge neuroscience and over twenty years of research, Steven Kotler lays out a blueprint for extreme performance improvement.

Leadership Strategies From Circular Businesses

Wed 11:00 am MST, MR 400
advocacy business operations Business Strategy climate innovation circular model leadership Retail/eCommerce manufacturing

Re-thinking how our gear is designed, bought and sold – moving away from a linear lifecycle to a more circular model is a responsibility and an opportunity that our industry can’t ignore now.

This innovation will not only reduce unnecessary carbon emissions and waste in our landfills, but it’ll also open new financial opportunities and bring new participants into our sports.

Let’s explore some of the most innovative approaches to a circular model from a manufacturer and retailer’s perspective.

OIA Industry Lunch: State of the Winter Outdoor Market

Wed 1:00 pm MST, MR 400
data Participation Research/Data current events

Featuring Kelly Davis, Research Director, Outdoor Industry Association

A presentation on participation in outdoor activities, sales trends in outdoor, supply chain disruptions, the impacts of COVID on participation, and consumer perspectives.

Attendees will learn what the data is telling us about supply and demand, and how the pandemic has affected all aspects of the outdoor market and participation habits. Attendees will also learn about increased diversity across the participation base, the new consumer journey into the outdoor market, and what opportunities the U.S. Census 2020 projections revealed. We will discuss business, participation, buying behaviors and social trends and how they impact the outdoor market.

Attendees will walk out of this presentation with a clear view of current activity in the outdoor market and will know what the future likely has in store for outdoor market players.

Leadership Strategies to Boost Team and Business Growth

Wed 4:00 pm MST, MR 400

Featuring Shane Kinkennon, Certified Executive Coach for CEOs

As companies in our industry are pressured to change, are you leading your team in the most effective way?

This session will challenge you to explore the surprising link between your daily leadership behaviors, the mindsets they reveal, and your business’s ability to mobilize for sustained growth. You’ll discover that being far more intentional about what you routinely think, do, and say will unlock your people’s true capacity to be difference-makers. You’ll gather tips you can use immediately as well as tools and techniques to scale an evolved management philosophy across your enterprise and reap the positive results.


U.S. Retail And Consumer Trends Presentation

Thurs 7:30 am MST, MR 400
consumers data insights Research/Data trends

Presented In Collaboration With The NPD Group, Inc.

Join us to see where the marketplace is going and what your customers are thinking. This popular presentation will help you understand current market trends and dynamics, explore who is coming into your stores, and discover what drives them there. Discover the channels, categories, and wearer segments that could be growth opportunities for your business.

This presentation, hosted by Matt Powell, U.S. Sports Industry Advisor and Julia Day, Executive Director, Business Development, will span apparel, footwear, equipment, and accessories, covering trends impacting the total outdoor market. Plus, you’ll learn how the global pandemic is impacting industry sales.

Full Circle Movement

Thurs 9:00 am MST, MR 400

Creating a platform to move meaningful representation forward, the Full Circle Movement panel intends to celebrate, include and acknowledge the progress in motion flowing through our industry.

We invite all interested in learning and offering to be a part of this collaborative presentation of the projects we have connected on. We aim to make this a space to share and learn about others going on so we can all better support each other in the collective invitation to all rise together. This is a space for US, and all are invited.

The Intersection of Technology and Innovation, Part 2

Thurs 11:00 am MST, MR 400
consumers current events business operations Business Strategy technology


  • Klint Rudolph, The Xcite Group
  • Ted Eynon, Meier Skis

Over the past year, we have all adopted new technologies and innovated our businesses at a rapid pace.

In this session, we will continue the conversation from the summer and bring in retail and supplier representatives to hear their experience. We’ll discuss current trends, best practices and what’s next. How do we harness technology to not only grow and streamline our businesses, and in turn, give our consumers what they not only need but demand?

OIA Industry Lunch: Historic investments in climate change, new opportunities for environmental justice

Thurs 1:00 pm MST, MR 400
DEI diversity equity inclusion

The recently announced “Outdoorist Oath” is a new way for ALL people to engage in supporting a thriving planet and thriving people. Learn more about this action plan to advocate for the planet, inclusion and adventure.

This session will provide an in-depth look at why The Oath is necessary and what the founders, Teresa Baker, Jose Gonzàléz and Pattie Gonia are aiming to achieve through the Oath. You will also learn more about how you can engage with the Oath now and in the future.

Moderator: Stephanie Maez, Director, Outdoor Foundation


  • Teresa Baker, In Solidarity Project founder, Chief trouble maker and Oath Co-founder
  • Pattie Gonia, Professional homosexual, Intersectional Environmentalist, Drag Queen and Oath Co-Founder
  • Jose Gonzalez, Founder at Latino Outdoors, Educator, Creative, Facilitator and Oath Co-Founder

The Omnichannel Imperative - Selling across multiple channels and geographies

Thurs 3:00 pm MST, MR 400
business operations Business Strategy consumers contact content current events data Digital Marketing e-commerce innovation insights inventory management Marketing marketing & social media Research/Data Retail/eCommerce sales & e-commerce technology trends omnichannel


  • Josh Halpern, Chair, The GrowBig Initiative, aka The VanBassador
  • Sharon Gee, OmniChannel, BigCommerce

What is Omnichannel? The ability for merchants to sell across multiple offline and online channels in a manner that creates a holistic brand experience for the shopper on any channel, from product discovery and purchase to post-checkout and order handling.

In this fast-paced 30-minute power session, Josh Halpern and Sharon Gee will guide you toward building the right foundation for omnichannel success with the goals of:

  • Creating new customer touchpoints and revenue streams
  • Diversifying and protecting revenue from unforeseen events (i.e. COVID)
  • Executing a holistic brand experience across all channels, from discovery to purchase to fulfillment
  • Inspiring customers to make repeat purchases quicker, increasing customer loyalty, and lifting customer lifetime value

By registering, you will receive a free GrowBig Initiative workshop account with full access to slides, checklists, videos and additional tips and tricks to view at any time following the event.

The GrowBig Initiative - Global Growth Strategies

Thurs 3:00 pm MST, MR 400
business operations Business Strategy current events e-commerce innovation inventory management sales & e-commerce technology


  • Dan Breuer, Digital River
  • Josh Halpern, Chair, The GrowBig Initiative, aka The VanBassador

The metrics confirm it. 57% of global online shoppers purchase from overseas retailers. Cross-border sales have achieved a 220% gain (to US $627 billion) in just five years. But although cross-border commerce is a logical expansion strategy, moving into new global markets is a complex undertaking.

In this super succinct and actionable session, we will touch on the following themes and lay the groundwork for you to take the next step:

Optimize global payments: Offer preferred currency, payment methods and customer services while reducing FX rates, decline rates and generating customer loyalty.

Collect customer data: Comply with local data privacy laws and harvest data that drives customer acquisition and lifestyle value.

Charge the correct taxes: 43% of CFO survey respondents rank taxes on digital services among the top three policies impacting their businesses.

Fulfillment Strategies: Partner with local providers, optimize reverse logistics without leaving taxes and duties from returns on the table, build repackaging procedures and reduce operational burden on labeling and re-routing inventory

Keep up with compliance: Compliance is an ongoing, ever-changing beast that must be closely watched by experts. Do you want to invest in an in-house team to do this, or will outsourcing be more effective?

By registering, you will receive a free GrowBig Initiative workshop account with full access to slides, checklists, videos and additional tips and tricks to view at any time following the event.

Purple Mountains: Cross-Partisan Perspectives on Climate Change

Fri 9:00 am MST, MR 400
advocacy climate leadership climate policy agenda current events

Presented by Protect Our Winters

We know the Outdoor State doesn’t all fall on one side of the political spectrum and is almost evenly split between Democrat, Republican and Independent. To take on this global challenge, we need to find more ways to build bridges and bring people in regardless of political affiliation.

This conversation brings together thought leaders to help us learn and develop ways to connect and understand progressive, moderate and conservative perspectives about how to act on climate change.

Ask OIA Anything on Trade

Fri 11:00 am MST, MR 400
government affairs Tariffs & Trade

OIA’s international trade program is dedicated to promoting a stable and predictable trade environment for outdoor businesses of all sizes, from domestic manufacturers to those that utilize global value chains to bring product to market.

Members of OIA’s Trade Advisory Council (OIATAC) meet regularly to provide advice and guidance on new initiatives to help the bottom line of outdoor companies and to collaborate and exchange new ideas and best practices as they navigate tariffs, supply-chain disruptions, shipping costs and other challenges to their businesses.

Join us for a conversation with OIA, OIA’s outside trade counsels from Sorini Samet & Associates and members of OIATAC on the latest federal trade updates, challenges to outdoor supply chains and how OIA members are responding. This is your chance to ask us anything on trade and how it impacts your business.

Presented by:

  • Richard W. Harper, Jr., OIA Director of Government Affairs
  • Ron Sorini of Sorini, Samet & Associates
  • Sara Bowersox, Keen Footwear
  • Ben Christensen, Vice President, Operations Simms Fishing Products

OIA Industry Lunch: Historic investments in climate change, new opportunities for environmental justice

Fri 1:00 pm MST, MR 400
advocacy climate DEI diversity equity government affairs inclusion climate policy agenda

With the recent passage of the Build Back Better plan, the United States has responded to the outdoor industry’s call to make historic investments to combat climate change, which is a major existential threat to the outdoors, our communities and the outdoor recreation economy. These funds are committed to build resilience, promote natural climate solutions, support a Civilian Climate Corps and accelerate the transition to renewable energy.

It is imperative that the implementation of Build Back Better also addresses two other related threats to our industry: the disproportionate impact climate change has on minority and marginalized communities and the need to ensure that the outdoors are open, safe and accessible to all Americans.

Join us for an informative discussion with key stakeholders, industry leaders and representatives from Washington, D.C. on how combating climate change, prioritizing climate action and ensuring more diversity, equity and inclusion in the outdoors are intertwined and how you and your business can play a key role in the future of an equitable and healthy outdoors.

Presented by Richard W. Harper, Jr., Director of Government Affairs, OIA