Image courtesy of the National Brotherhood of Skiers


Charting a path for inclusion in the winter outdoor industry

SIA is committed to an inclusive winter outdoor community. WE CAN AND ARE COMMITTED TO DOING BETTER:

Building an inclusive winter industry is not just a moral imperative, it’s a business imperative. The future growth of our businesses and our industry depends on creating an inclusive winter community, where new-comers and the core alike feel welcome, acknowledged, and appreciated. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

  • SIA has convened an Inclusion Committee to provide feedback on our plan to incorporate inclusivity into our organization and our industry
  • SIA will provide inclusivity tools in our educational platform for the coming years
  • SIA will make certain that our Snowbound Festivals are platforms for inclusivity in the winter outdoors
  • SIA will work with our industry partners to convene organizations that represent diverse backgrounds and people of color to listen and learn what more the winter outdoor industry can do
  • SIA has signed The Outdoor CEO Diversity Pledge - see our pledge signature

We will start all of this immediately and will have more to share soon.

We kicked this off with our Town Hall series on Inclusion (see below for links to the recordings) and are providing weekly education posts from Dr. Gerilyn Davis, Chief Inclusion Officer at Inclusion on the Slopes.


In partnership with Dr. Gerilyn Davis and Inclusion on the Slopes, we are offering weekly resources, tools and instruction on Inclusion for the next six months. These weekly updates will guide you into gaining perspective on the power of connection through the SWORD© Inclusion System. See the intro video here.

  • Inclusion Training Session 1, September 4, 2020 - here
  • Inclusion Training Session 2, September 11, 2020 - here
  • Inclusion Training Session 3, September 18, 2020 - here
  • Inclusion Training Session 4, September 25, 2020 - here
  • Inclusion Training Session 5, October 2, 2020 - here
  • Inclusion Training Session 6, October 9, 2020 - here
  • Inclusion Training Session 7, October 16, 2020 - here
  • Inclusion Training Session 8, October 23, 2020 - here

More reading and learning suggestions from Dr. Gerilyn Davis:


Inclusion in the Winter Outdoor Industry  

SIA is pleased to announce Selema Masekela is hosting a series of conversations to help the winter outdoor industry better understand inclusion issues and the role and responsibility our industry plays in creating positive change 


Inclusion Town Hall #1: Listen and Learn – Stories of People of Color in the Winter Outdoor Industry 

Tuesday, July 14, 2020, 1:00 pm MDT

Overview: From participant to entrepreneur, listen first-hand to what it means to be a person of color in the winter outdoor industry.  

Moderator: Selema Masekela


  • Mike Carey, Founder, Seirus Innovation and Former NFL Referee
  • Dr Gerilyn Davis, Chief Inclusion Officer, Inclusion on the Slopes 
  • Michael Akira West, Founder/CEO 686 and USC Professor 

To watch the recording of this Town Hall, click here to register and use password 2s$T%V=7 to access the recording.

Also, here is the link to the NY Times Magazine article that Mike Carey said was a "must-read."

SIA Town Hall Series on Inclusion #1



Inclusion Town Hall Series #2: Inclusion and Your Business 

Tuesday, July 28, 2020, 1:00 pm MDT 

Overview: The importance of diversity, equity and inclusion in your business. 

Moderator: Selema Masekela


  • Lybra Clemons, DEI Advisor and former Global Head of Diversity and Inclusion at PayPal 
  • Harvey Floyd II, M.A., Organizational Psychologist, Sr. Executive Coach, Lecturer at University of Pennsylvania & Aresty Institute of Executive Education at the Wharton School 
  • Lynanne Kunkel, Chief Human Resources Officer at Vail Resorts
  • Jon Rucker, President of HEAD/Tyrolia USA

Register to Watch the Recording Here


Inclusion Town Hall Series #3: Inclusion on the Slopes. Attracting, Growing and Welcoming Diversity in Winter Outdoor Sports 

Tuesday, August 11, 2020, 1:00 pm MDT

Overview: Creating an inclusive winter experience for all. 

Moderator: Selema Masekela


  • Dr Gerilyn Davis, Chief Inclusion Officer, Inclusion on the Slopes
  • Steve Larosiliere, Founder, President, STOKED 
  • Kevin McManamon, Executive Director AspenOUT, producer of Aspen Gay Ski Week
  • Henri Rivers, President, National Brotherhood of Skiers

Register to Watch the Recording Here


Inclusion Town Hall Series #4: Creating Change Together Across the Winter Outdoor Industry 

Tuesday, August 25, 2020, 1:00 pm MDT

Overview: Collaboration across the industry associations – winter outdoor industry leadership working together to create an agenda for change. 

Moderator: Selema Masekela


  • Constance Beverley, CEO, Share Winter Foundation
  • Dr. Gerilyn Davis, Chief Inclusion Officer, Inclusion on the Slopes
  • Nick Herrin, CEO, Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI)
  • Meegan Moszynski, Executive Director, National Ski Patrol (NSP)
  • Kelly Pawlak, President/CEO, National Ski Areas Association (NSAA)
  • Nick Sargent, President, Snowsports Industries America (SIA)

Register to watch the recording here

Also, here is the GenZ survey from April 2020 that Kelly Pawlak mentioned during the Town Hall: NSAA April 2020 Generation Z Study Infographic


It's Getting Uncomfortable, by Lisen Stromberg of PrismWork

Watch: Use Code: PRISM for free access to this webinar: A Conversation About Race in the Workplace with Dr. Ella Bell, Lybra Clemons, and Lisen Stromberg.

Share: Remote work is challenging us all as collaboration and connections feel frayed. We love these simple ice breakers for building rapport across teams.

Read: The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good. It’s chock full of actionable ways to get your company to align internally and externally.

Invest: Check out - a resource of over 2,000 highly talented women and men of color. It was developed by creative leaders, Walter Geer and Ron Lewis, because they were sick and tired of hearing employers say, "I can't find diverse talent."


SIA + PrismWork Inclusive Leadership Workshop - "Let’s Get Real: 5 Actionable Ways to Increase Your Inclusive Leader Skills"

Watch the recording here