SALT LAKE CITY, UTAH (AUGUST 2, 2022) — For those gearing up for fall adventures, Geartrade (geartrade.com), the outdoor marketplace for UnNew gear, is featuring a selection of apparel and packs from ORTOVOX (ortovox.com), the award-winning creator of performance mountain apparel and equipment.
The latest arrivals of ORTOVOX at the Geartrade warehouse are part of a continuing relationship that sends sales samples and closeout products to be re-sold through the online marketplace. By partnering with Geartrade, ORTOVOX is lengthening the lifespan for its products, reducing the carbon footprint created by new gear purchases, and increasing their brand market share among active outdoor enthusiasts.
“We used to sell our samples at our twice annual parking lot sale. During the pandemic, however, we needed a safer and more convenient way for our flock (a.k.a., our local fans) to access our sample sale. GEARTRADE allows us to do that and introduces our brand to a customer that, like ORTOVOX, values quality and durability,” said Greg Mears, ORTOVOX Inside Sales Manager. “GEARTRADE is very easy to work with, professionally represents the brand, and is genuinely stoked about our product.”
Used gear purchases and sales are steadily growing in popularity, based on Geartrade internal metrics. In 2021, the company resold 45,590 pieces of outdoor gear; and in the first two quarters of 2022, the pace of reselling has grown 38%.
“ORTOVOX is a true leader in the outdoor industry when it comes to making exceptionally durable performance pieces while also holding themselves to the highest climate standards,” says Geartrade President Aaron Provine.
ORTOVOX is a four-season mountain brand headquartered in Germany, known as an expert in avalanche rescue equipment and wool apparel designed specifically for ski touring, freeriding, mountaineering, alpine climbing and alpine touring. Since its founding in 1980, ORTOVOX has stood for a sophisticated approach to protection and comfort in the mountains, characterized by the responsible treatment of people and nature. Going into the 2022/2023 winter season, the entire ORTOVOX collection will be climate neutral.
ABOUT GEAR TRADE: Geartrade is a Climate Neutral Certified and family-owned online marketplace for UnNew outdoor gear and apparel. Founded in 1999 and relaunched in 2019, Geartrade makes it easy to buy and sell used gear, extends the life cycle of all outdoor products, and minimizes their environmental impact wherever they can. Geartrade sellers include individuals, retailers, and manufacturers; and their selling options include both self-listing as well as consignment – which includes free boxes, free shipping, and complete hassle-free posting of all items. For more information or to sell that great old backpack hanging in your garage, please visit Geartrade.com.
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Media Contact: Amos Horn Public Relations and Strategic Communications [email protected]