Do you know how snowsports enthusiasts are planning to spend their money this coming season?

SIA does.

SIA gives you direct access to consumers and what they are thinking!

Dear Industry Colleague:

October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps future-proof your business.

This week we are featuring the critical role that SIA plays in connecting its members with consumers.

For actionable insights and trends from winter enthusiasts, check out our latest consumer reports, including “The Impact of COVID-19 on Consumers, parts 1 and 2.”

You can also access our annual winter sports participation studies with detailed demographic and geographic information per sport.

Once you better understand your consumer, then it’s time to meet them at Snowbound Festivals! Snowbound represents a new revolution in consumer events and provides the foundation for consumer engagement. Click here to find 2022 dates, exhibitor pricing and venue information.

From inclusion to participation, education to advocacy, and insights to consumers, SIA provides its members with the roadmap, tools and resources necessary for a thriving business now and into the future.

Join/renew SIA today and get immediate access to SIA’s curated member benefits as well as special member pricing on Snowbound Festivals in November 2022. Member dollars help ensure we can continue to provide the industry with the education, research and advocacy necessary to future-proof your business!

Thank you.

Nick Sargent, SIA President