A panel focused on providing actionable strategies and approaches for specialty retailers to work with as the selling season and buying processes continue to shift with COVID-19. We will discuss technologies and methodologies being deployed to support this important process, leading up to, through and beyond today’s challenged seasonal sell-in cycle. The panel with also discuss the evolutions that will likely remain as part of doing business going forward in 2021.

Moderated by: Kristin Carpenter, CEO of Verde Brand Communications and host of the Channel Mastery Podcast

Panelists:

• Dana Caraway, Principal, Caraway & Co.
• Darren Ferguson, Director, Global Commercial Operations, Arc’teryx Equipment
• Linda Rodney, North American Sales Manager, Giro Snow