Town Hall Series – Inclusion in the Winter Industry

As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring to marketing, we’ll spend time talking to individuals who are putting in the work and committed to change in their business. It’s time to learn about what it means to “walk the walk” of inclusive change. These sessions will focus on tactical tips and tools for our attendees in their organizations.

Inclusive Marketing

Inclusive marketing is when you really understand what your consumers want and need from your brand. It starts with understanding your brand purpose, recognizing consumer values and creating an authentic connection. This session will focus on what it means to build a relationship with a more diverse customer base and how you can drive value for your brand and your customers.

Moderator: Dani Reyes-Acosta, Nomad Creativa

Panelists:

• Hannah Abuzaineh, Senior Manager, Social Impact and the Explore Fund, The North Face
• Danica Carey, Director of Marketing Operations, Seirus Innovative Accessories
• Eoin Comerford, GM of Outdoor at Walmart e-Commerce, CEO of Moosejaw

Presented in partnership with the Summit Speaker Series.