Group

Education Event

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Open to the public

Join us for a high-level overview of the latest SIA Consumer report. This session will broadly answer the following questions:

  • What outdoor activities have snowsports consumers participated in over the last year?
  • How did their expectations compare to the realities of participating in activities during the pandemic?
  • What do consumers expect for the upcoming 2021-22 season?

This research is designed to help SIA members be better informed about changes in snowsports consumer behaviors over the last year due to the COVID-19 situation.