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Supply Chain Challenges and IP: How Your IP Strategies Can Deliver in the Current Global Trade Environment

(Past) August 5, 202112:00pm MT

Supply Chain Challenges and IP: How Your IP Strategies Can Deliver in the Current Global Trade Environment

As the U.S. outdoor industry enters a post-COVID world, disruptions in the global supply chain are among the many challenges Outdoor Brands have and continue to face. Outdoor Brands must consider various business strategies to prevent and mitigate the impacts of these disruptions at all levels of their supply chains, particularly given the strong and rising consumer demand for outdoor recreation goods. But along with these business countermeasures, it is critical for Outdoor Brands to assess the supply chain impact on their IP strategies and goals. This panel will discuss the IP opportunities and risks that Outdoor Brands should consider as part of their overall business strategy as they navigate the current supply chain challenges.