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Share Winter Invests $1.5 Million in 49 Programs Nationwide

December 17, 2021

PROVIDENCE, RI, December 17, 2021 – Share Winter Foundation (Share Winter) is proud to announce their 49 Grantees for Winter 2021/22.  Each Share Winter grantee provides youth, ages 5-18, with at least 4 on-snow experiences, in Nordic or alpine skiing and/or snowboarding. The grantees also create ongoing opportunities for skiing and riding for program graduates. […]

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Shop-Eat-Surf Live with SIA President Nick Sargent

December 16, 2021

December 16, 2021 Today’s episode of Shop-Eat-Surf Live features our own Nick Sargent discussing winter outdoor industry opportunities and challenges, including the increase in participation, the rise of DTC, booming sales, and supply chain problems. Watch the recording:        

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Nick’s Notes – December 2021

December 16, 2021

December 16, 2021 Dear Industry Colleague: Happy holidays! This has been a busy year for SIA. We have been actively working to better support our members and deliver critical value to your business. Our sole goal has been to create the tools necessary to future-proof your business with a clear focus on: Research, Consumers, Climate […]

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SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports

December 16, 2021

SIA is leading the way in connecting the winter outdoor industry with consumers in new and unexpected ways. Park City, Utah (December 16, 2021) – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor […]

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PSIA-AASI Launches New Teaching Children Snowsports Manual

December 15, 2021

Resource Helps Educate Ski & Snowboard Instructors on How to Make Learning More Fun for Kids LAKEWOOD, Colo. (December 15, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently launched a new education resource, the Teaching Children Snowsports manual, that includes content to help instructors make it easier […]

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Le Bent Welcomes Elite Snowboarder, Xavier De Le Rue, to the Pro Team

December 14, 2021

The brand and world-class athlete are currently collaborating to design a snowboard-specific pro sock, set for release in Fall 2022. Sydney, AU (December 14, 2021) — Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and thermal layers, proudly announces the arrival of legendary snowboarder Xavier De Le Rue to their international pro team. The […]

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Ski Moms Fun Launches First Ski Podcast for Moms

December 13, 2021

Laughs and lessons from the hill have moms feeling included, invited and celebrated. WARREN, Vermont. – December 13, 2021 – With ski season in full swing, moms have a new podcast to listen to as they travel to the mountains. The Ski Moms Fun Podcast is for women who love the outdoors and do the […]

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United Airlines to Partner with Share Winter Foundation, Help Further Organization’s Mission

December 9, 2021

PROVIDENCE, R.I., Dec. 9, 2021 – Today, United Airlines becomes the most recent company to partner with the Share Winter Foundation, committing a $25,000 contribution to the organization. “United is our first corporate partner from outside the ski and snowboard industry, which is a significant milestone in our growth” said Constance Beverley, chief executive officer […]

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Russell Westbrook Wears Ski Pants to Basketball Game

December 9, 2021

A fun update from Houdini Sportswear. We like the fact that basketball can intersect with fashion, skiing and outdoor. Love seeing Russell Westbrook wearing Houdini’s Roller Coaster Pant as he headed into Staples Center. The RollerCoaster Pants from Houdini, a waterproof and breathable 3-layer shell pants with a bib for skiing and mountaineering. They’re made […]

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BERN HELMETS EXPANDS PARTNERSHIP ROSTER FOR 2022 WITH NH SERIES OF USA SNOWBOARD & FREESKI ASSOCIATION

December 9, 2021

Starts Program with New Hampshire’s Cannon Mountain Serving as Official Helmet PLYMOUTH, Mass. (December 9, 2021) — Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced the expansion of its partnership roster for 2022 adding the New Hampshire series of the USA Snowboard & […]

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