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Education Library - 2021

Vital tools and critical information to support and grow your business

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Town Hall Series - Inclusion in the Winter Industry - Creating Inclusive Content

April 8, 202110:00am MT

Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring t...

A Small- and Medium-Sized Business Approach to Climate Action

March 31, 202111:00am MT

Every business in our industry can be part of the climate solution. But for some small- and medium-sized companies, tackling climate change can sometimes be a more of a challenge. At SIA, we know that there isn’t a one-size-fits...

WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

Introducing Snowbound Festival: A new consumer experience

March 16, 202111:00am MT

Join us for a 30-minute session to learn more about the new Snowbound Festival concept. We’ll discuss how it will redefine what a consumer show experience is and what exciting opportunities there will be for brands to engage new...

Town Hall Series - Inclusion in the Winter Industry - Inclusive Marketing

March 11, 202112:00pm MT

Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring t...

Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing

March 2, 202110:00am MT

With the effects of COVID felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising’s Retail & Travel Group Director Cailin Fisher...

Climate Solutions 101: Putting A Price On Carbon

February 23, 202110:00am MT

Solving climate change depends on us reducing carbon emissions, and you’ve most likely heard about how putting a price on carbon is one way to let the market drive those emissions reductions at-scale. But what does “putting a ...

You’ve Got A Patent (or trademark)! Now What?

February 16, 202110:00am MT

Discussion covering utility patents, design patents, and trademarks, including details on patent marking, monitoring competitors, watching out for knockoffs, having a plan for patenting new inventions and launching new brands, dev...

Town Hall Series - Inclusion in the Winter Industry - Creating an Inclusive Culture at Your Organization Part Two

February 11, 202112:00pm MT

Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring t...

Inclusion Playbook: How To Transform Your Workplace Into A Culture Of Belonging During The Times Of COVID, Presented In Collaboration With PrismWork

January 19, 20212:00pm MT

Is your company making progress on its journey to be more inclusive? Is the novel coronavirus affecting your ability to develop company culture? Join Noni Allwood and Corey Jones from PrismWork as they highlight how COVID-19 disru...