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Town Hall Series - Inclusion in the Winter Industry - Creating Inclusive Content

April 8, 202110:00am MT

Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring t...

A Small- and Medium-Sized Business Approach to Climate Action

March 31, 202111:00am MT

Every business in our industry can be part of the climate solution. But for some small- and medium-sized companies, tackling climate change can sometimes be a more of a challenge. At SIA, we know that there isn’t a one-size-fits...

WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

Introducing Snowbound Festival: A new consumer experience

March 16, 202111:00am MT

Join us for a 30-minute session to learn more about the new Snowbound Festival concept. We’ll discuss how it will redefine what a consumer show experience is and what exciting opportunities there will be for brands to engage new...

Town Hall Series - Inclusion in the Winter Industry - Inclusive Marketing

March 11, 202112:00pm MT

Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring t...

Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing

March 2, 202110:00am MT

With the effects of COVID felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising’s Retail & Travel Group Director Cailin Fisher...

Climate Solutions 101: Putting A Price On Carbon

February 23, 202110:00am MT

Solving climate change depends on us reducing carbon emissions, and you’ve most likely heard about how putting a price on carbon is one way to let the market drive those emissions reductions at-scale. But what does “putting a ...

You’ve Got A Patent (or trademark)! Now What?

February 16, 202110:00am MT

Discussion covering utility patents, design patents, and trademarks, including details on patent marking, monitoring competitors, watching out for knockoffs, having a plan for patenting new inventions and launching new brands, dev...

Town Hall Series - Inclusion in the Winter Industry - Creating an Inclusive Culture at Your Organization Part Two

February 11, 202112:00pm MT

Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring t...

Engaging Consumers: Taking Inspiration From Outside The Industry To Revolutionize The Traditional Ski Show Experience

January 22, 20212:00pm MT

What can popular culture and the entertainment industry teach us about building a community and engaging consumers? Learn how Snowbound Festival is completely evolving the concept of a ski show in order to engage consumers and dri...