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Selling The Backcountry Responsibly

October 8, 202012:00pm MST

Last March, after the sudden closure of resorts due to COVID, followed by multiple snow storms, participants were looking for other options to get on snow. The backcountry became very crowded, touring gear sold out, there were too...

Navigating Change Series #4: Why Cause Matters: Consumer Loyalty in Purchase Decisions

August 13, 202012:00pm MST

Overview: New research shows outdoor enthusiasts care deeply about protecting the planet and spend with brands that share their beliefs and values.

Navigating Change Series #2: The Values and Cents of Sustainable Recovery

July 30, 202012:00pm MST

Overview: The pandemic derailed some consumer trends and accelerated others for the outdoor industry.

NPD + SIA Winter Sports Season Retail Data Preview

September 14, 202011:00am MST

As the 2020 – 2021 winter sports season begins, Executive Director Julia Day and Director Laura Hills will review the trends and dynamics that shaped snow retail last season. You’ll also hear new insights about retailer se...