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Education Category: Trends

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2020-2021 Participation Study Overview

October 28, 20211:00pm MT

The SIA Participation Study 2020-2021 is a comprehensive look at participants in winter sports across the 2020-2021 season including: skiing, snowboarding, cross-country skiing, snowshoeing, touring, and more. We will unveil this ...

The Impacts of COVID-19 on Snowsports Consumers

August 4, 202111:00am MT

Join us for a high-level overview of the latest SIA Consumer report. This session will broadly answer the following questions: What outdoor activities have snowsports consumers participated in over the last year? How did their exp...

NPD 2020-2021 Season in Review

June 8, 202112:00pm MT

As we close out the 2020-2021 snow season, join Sports Industry Analyst Dirk Sorenson and Outdoor Industry Analyst Laura Hills for a review of the market dynamics that shaped the snow industry this past season. Gain a better under...

The State of Retail in 2021

May 12, 202111:00am MT

In this session, we will review the trends that are shaping the future of commerce—connected sales channels, finding new ways to acquire customers, flexible business models, post-Covid predictions and making supply chains more e...

U.S. Retail And Consumer Trends Presentation, Presented In Collaboration With The NPD Group, Inc.

January 21, 20219:00am MT

Join us to see where the marketplace is going and what your customers are thinking. This popular presentation will help you understand current market trends and dynamics, explore who is coming into your stores, and discover what d...

Consumer Insights In Light Of COVID, Presented In Collaboration With Corona Insights

January 20, 202111:00am MT

See how this snow season is trending based on early data, and how it is comparing to our initial expectations. Presented in partnership with Corona Insights. To register for this event, you must first register for Outdoor Retailer...

Store Inventory: Driving A New Wave Of Digital Marketing Technologies, Presented In Collaboration With Lynkem

January 19, 20213:00pm MT

Live inventory from specialty retailers, franchises, and brand stores provide a gold mine of business intelligence. You can learn in real-time about consumer trends, buying behaviors, and potential marketing opportunities. In this...

Winter Sports In Focus: Consumers, Categories And Best Practices for Success, Presented In Collaboration With The NPD Group, Inc.

January 19, 202110:00am MT

2020 has been a year of uncertainty and rapid change. In this session, Laura Hills, NPD Industry Analyst, will share the latest retail sales trends shaping the winter sports market this season. In addition to highlighting the key ...

Selling The Backcountry Responsibly

October 8, 202012:00pm MT

Last March, after the sudden closure of resorts due to COVID, followed by multiple snow storms, participants were looking for other options to get on snow. The backcountry became very crowded, touring gear sold out, there were too...

Navigating Change Series #4: Why Cause Matters: Consumer Loyalty in Purchase Decisions

August 13, 202012:00pm MT

Overview: New research shows outdoor enthusiasts care deeply about protecting the planet and spend with brands that share their beliefs and values.