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Education Category: Sales & E-Commerce

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WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing

March 2, 202110:00am MT

With the effects of COVID felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising’s Retail & Travel Group Director Cailin Fisher...

Store Inventory: Driving A New Wave Of Digital Marketing Technologies, Presented In Collaboration With Lynkem

January 19, 20213:00pm MT

Live inventory from specialty retailers, franchises, and brand stores provide a gold mine of business intelligence. You can learn in real-time about consumer trends, buying behaviors, and potential marketing opportunities. In this...

Without A Plan It's Just A Wish, Presented In Collaboration With The Wealthy Retailer, Inc.

January 12, 202110:00am MT

Are you wondering what tools the most successful independent retailers are using to navigate these uncertain times? Dan Holman and Scott Smith, both veteran merchandise planners, will tour you through the tools used to plan your b...

Part II in the Master Class for Online Selling: Featuring Darn Tough Vermont®

December 9, 202011:00am MT

Darn Tough®, a manufacturer of premium, all-weather outdoor and lifestyle socks, based in Vermont, has experienced a profitable year after successfully shifting to digital selling to grow and expand their business. In this webina...

Welcoming New & Diverse Participants to the Winter Community

December 3, 202012:00pm MT

COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants. As a n...

The Master Class for Online Selling: Everything You Need To Know to Go From Beginner to Pro in One Session

November 17, 202011:00am MT

Whether you are currently using a B2B solution or if you are new to virtual selling and looking for tips on how to get started or to refine your process, this is a webinar meant for you.

3 Tips for Adapting to New Customer Expectations

November 10, 202011:00am MT

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Businesses that don’t prioritize cu...

Let’s Get Real: 5 Actionable Ways to Increase Your Inclusive Leader Skills

October 21, 202012:00pm MT

So much change has happened so fast. Between the consequences of COVID, the racial justice reckoning, the rise of #MeToo and so much more, leaders at every level are asking themselves how they can be part of the solution for a new...

United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...