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Education Category: Marketing & Social Media

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WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing

March 2, 202110:00am MT

With the effects of COVID felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising’s Retail & Travel Group Director Cailin Fisher...

Brands On A Mission - Collaboration For A Cause, Presented In Collaboration With The Share Winter Foundation

January 21, 20212:00pm MT

Your consumers want to know where you stand, but how do you authentically demonstrate your commitment to community and social justice? Join our panelists for a discussion on how to collaborate and communicate your brand’s co...

Store Inventory: Driving A New Wave Of Digital Marketing Technologies, Presented In Collaboration With Lynkem

January 19, 20213:00pm MT

Live inventory from specialty retailers, franchises, and brand stores provide a gold mine of business intelligence. You can learn in real-time about consumer trends, buying behaviors, and potential marketing opportunities. In this...

3 Tips for Adapting to New Customer Expectations

November 10, 202011:00am MT

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Businesses that don’t prioritize cu...

United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...

Navigating Change Series #1: Intersection of Environment & Diversity

July 23, 202012:00pm MT

Overview: Diversity – racial, gender and cultural – is now front-and-center in our national conversation.

Webinar: Digital Marketing 101 - What You Need To Know To Build Out and Optimize Your Digital Strategy for 2021

September 16, 202010:00am MT

Your online channels are now the front door to your business. It’s how consumers discover, engage with, join up with, and buy from your brand. Join Chris Dickerson, the Director of Digital Integration at Verde Brand Communic...