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The Importance of Consumer Engagement as a B2B with Stephen Morgan, Managing Director, Active Division, Raccoon Events

September 13, 202210:00am MT

Join us to hear an overview of the importance of consumer engagement for B2B brands and how consumer events compare to alternative marketing channels. Learn from brands who have successfully transitioned to participating in consum...

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Solving The Sustainable Packaging Dilemma

April 14, 202211:00am MT

Our oceans and landfills are filling up with plastic – so isn’t it about time that our industry re-imagines how we package and ship our goods? Responsible packaging should now be an industry standard – let’s move this forw...

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WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

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Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing

March 2, 202110:00am MT

With the effects of COVID felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising’s Retail & Travel Group Director Cailin Fisher...

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3 Tips for Adapting to New Customer Expectations

November 10, 202011:00am MT

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Businesses that don’t prioritize cu...

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Webinar: Digital Marketing 101 - What You Need To Know To Build Out and Optimize Your Digital Strategy for 2021

September 16, 202010:00am MT

Your online channels are now the front door to your business. It’s how consumers discover, engage with, join up with, and buy from your brand. Join Chris Dickerson, the Director of Digital Integration at Verde Brand Communic...

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