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Winter Sports In Focus: Consumers, Categories And Best Practices for Success, Presented In Collaboration With The NPD Group, Inc.

January 19, 202110:00am MT

2020 has been a year of uncertainty and rapid change. In this session, Laura Hills, NPD Industry Analyst, will share the latest retail sales trends shaping the winter sports market this season. In addition to highlighting the key ...

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United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...

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Selling The Backcountry Responsibly

October 8, 202012:00pm MT

Last March, after the sudden closure of resorts due to COVID, followed by multiple snow storms, participants were looking for other options to get on snow. The backcountry became very crowded, touring gear sold out, there were too...

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Navigating Change Series #4: Why Cause Matters: Consumer Loyalty in Purchase Decisions

August 13, 202012:00pm MT

Overview: New research shows outdoor enthusiasts care deeply about protecting the planet and spend with brands that share their beliefs and values.

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Navigating Change Series #2: The Values and Cents of Sustainable Recovery

July 30, 202012:00pm MT

Overview: The pandemic derailed some consumer trends and accelerated others for the outdoor industry.

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NPD Retail Data 101: Critical Retail Data and Trends and How to Use Them in Your Business - Nordic & Alpine Touring Categories

September 23, 202011:00am MT

Nordic and Alpine Touring Categories

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NPD Retail Data 101: Critical Retail Data and Trends and How to Use Them in Your Business - Ski Category

September 22, 202011:00am MT

Ski Category

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NPD Retail Data 101: Critical Retail Data and Trends and How to Use Them in Your Business - Snowboard Category

September 29, 202011:00am MT

Snowboard category

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NPD Retail Data 101: Critical Retail Data and Trends and How to Use Them in Your Business - Softgoods & Accessories Categories

September 30, 202011:00am MT

Softgoods & Accessories Categories

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NPD + SIA Winter Sports Season Retail Data Preview

September 14, 202011:00am MT

As the 2020 – 2021 winter sports season begins, Executive Director Julia Day and Director Laura Hills will review the trends and dynamics that shaped snow retail last season. You’ll also hear new insights about retailer se...

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