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Education Category: E-Commerce

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WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

Store Inventory: Driving A New Wave Of Digital Marketing Technologies, Presented In Collaboration With Lynkem

January 19, 20213:00pm MT

Live inventory from specialty retailers, franchises, and brand stores provide a gold mine of business intelligence. You can learn in real-time about consumer trends, buying behaviors, and potential marketing opportunities. In this...

Without A Plan It's Just A Wish, Presented In Collaboration With The Wealthy Retailer, Inc.

January 12, 202110:00am MT

Are you wondering what tools the most successful independent retailers are using to navigate these uncertain times? Dan Holman and Scott Smith, both veteran merchandise planners, will tour you through the tools used to plan your b...

United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...

What's Working Today for Virtual Sell-In + Buying Process

August 27, 202012:00pm MT

A panel focused on providing actionable strategies and approaches for specialty retailers to work with as the selling season and buying processes continue to shift with COVID-19.

NPD + SIA Winter Sports Season Retail Data Preview

September 14, 202011:00am MT

As the 2020 – 2021 winter sports season begins, Executive Director Julia Day and Director Laura Hills will review the trends and dynamics that shaped snow retail last season. You’ll also hear new insights about retailer se...