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Education Category: COVID-19

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Stop, Start, Continue: 5 Lessons Retail and Travel Brands Should Carry Into Post-COVID Marketing

March 2, 202110:00am MT

With the effects of COVID felt intensely by consumers and brands alike, there’s plenty to discuss about how consumer and brand behavior changed in 2020. Booyah Advertising’s Retail & Travel Group Director Cailin Fisher...

Part II in the Master Class for Online Selling: Featuring Darn Tough Vermont®

December 9, 202011:00am MT

Darn Tough®, a manufacturer of premium, all-weather outdoor and lifestyle socks, based in Vermont, has experienced a profitable year after successfully shifting to digital selling to grow and expand their business. In this webina...

Welcoming New & Diverse Participants to the Winter Community

December 3, 202012:00pm MT

COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants. As a n...

3 Tips for Adapting to New Customer Expectations

November 10, 202011:00am MT

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Businesses that don’t prioritize cu...

Let’s Get Real: 5 Actionable Ways to Increase Your Inclusive Leader Skills

October 21, 202012:00pm MT

So much change has happened so fast. Between the consequences of COVID, the racial justice reckoning, the rise of #MeToo and so much more, leaders at every level are asking themselves how they can be part of the solution for a new...

United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...

Selling The Backcountry Responsibly

October 8, 202012:00pm MT

Last March, after the sudden closure of resorts due to COVID, followed by multiple snow storms, participants were looking for other options to get on snow. The backcountry became very crowded, touring gear sold out, there were too...

What's Working Today for Virtual Sell-In + Buying Process

August 27, 202012:00pm MT

A panel focused on providing actionable strategies and approaches for specialty retailers to work with as the selling season and buying processes continue to shift with COVID-19.

NPD + SIA Winter Sports Season Retail Data Preview

September 14, 202011:00am MT

As the 2020 – 2021 winter sports season begins, Executive Director Julia Day and Director Laura Hills will review the trends and dynamics that shaped snow retail last season. You’ll also hear new insights about retailer se...