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Education Category: Consumers & Participation

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Welcoming New & Diverse Participants to the Winter Community

December 3, 202012:00pm MT

COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants. As a n...

SIA + SAM Present: Exploring Alternatives to Resort Based Downhill

October 15, 202012:00pm MT

Overview: What alternatives exists for participants who are not able to partake in traditional downhill activities this year including night touring, fat bikes, Nordic, uphill.

SIA + SAM Present: Resort Operations – An update on the 20/21 Winter Season

October 1, 202012:00pm MT

Overview: An update from resort operations leaders from regions across the US on what the 20/21 season is going to look like at their resort. Take-away:  Gaining a clear picture as to what the season will look like for consumers and sharing best resort-wide practices that have been adopted.

United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...

Selling The Backcountry Responsibly

October 8, 202012:00pm MT

Last March, after the sudden closure of resorts due to COVID, followed by multiple snow storms, participants were looking for other options to get on snow. The backcountry became very crowded, touring gear sold out, there were too...

Navigating Change Series #4: Why Cause Matters: Consumer Loyalty in Purchase Decisions

August 13, 202012:00pm MT

Overview: New research shows outdoor enthusiasts care deeply about protecting the planet and spend with brands that share their beliefs and values.

Navigating Change Series #2: The Values and Cents of Sustainable Recovery

July 30, 202012:00pm MT

Overview: The pandemic derailed some consumer trends and accelerated others for the outdoor industry.

Navigating Change Series #1: Intersection of Environment & Diversity

July 23, 202012:00pm MT

Overview: Diversity – racial, gender and cultural – is now front-and-center in our national conversation.

What's Working Today for Virtual Sell-In + Buying Process

August 27, 202012:00pm MT

A panel focused on providing actionable strategies and approaches for specialty retailers to work with as the selling season and buying processes continue to shift with COVID-19.

Webinar: Digital Marketing 101 - What You Need To Know To Build Out and Optimize Your Digital Strategy for 2021

September 16, 202010:00am MT

Your online channels are now the front door to your business. It’s how consumers discover, engage with, join up with, and buy from your brand. Join Chris Dickerson, the Director of Digital Integration at Verde Brand Communic...