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Welcoming New & Diverse Participants to the Winter Community

December 3, 202012:00pm MT

COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants. As a n...

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The Master Class for Online Selling: Everything You Need To Know to Go From Beginner to Pro in One Session

November 17, 202011:00am MT

Whether you are currently using a B2B solution or if you are new to virtual selling and looking for tips on how to get started or to refine your process, this is a webinar meant for you.

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3 Tips for Adapting to New Customer Expectations

November 10, 202011:00am MT

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Businesses that don’t prioritize cu...

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Introducing ClimateUnited

October 29, 20201:00pm MT

ClimateUnited, SIA’s new climate platform to unite the winter outdoor industry around meaningful climate action. This initiative, free to every SIA member, provides the path forward for every company large or small, and the p...

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Let’s Get Real: 5 Actionable Ways to Increase Your Inclusive Leader Skills

October 21, 202012:00pm MT

So much change has happened so fast. Between the consequences of COVID, the racial justice reckoning, the rise of #MeToo and so much more, leaders at every level are asking themselves how they can be part of the solution for a new...

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SIA + SAM Present: Exploring Alternatives to Resort Based Downhill

October 15, 202012:00pm MT

Overview: What alternatives exists for participants who are not able to partake in traditional downhill activities this year including night touring, fat bikes, Nordic, uphill.

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SIA + SAM Present: Resort Operations – An update on the 20/21 Winter Season

October 1, 202012:00pm MT

Overview: An update from resort operations leaders from regions across the US on what the 20/21 season is going to look like at their resort. Take-away:  Gaining a clear picture as to what the season will look like for consumers and sharing best resort-wide practices that have been adopted.

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United by Winter: Moving the Winter Community Forward

October 6, 202012:00pm MT

We have experienced significant change in the winter outdoor industry, including SIA. And whether COVID, climate change or consolidation; or new consumers, new technologies or new ways of doing business, change is inevitable but a...

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Selling The Backcountry Responsibly

October 8, 202012:00pm MT

Last March, after the sudden closure of resorts due to COVID, followed by multiple snow storms, participants were looking for other options to get on snow. The backcountry became very crowded, touring gear sold out, there were too...

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The Wealthy Retailer® Series Presented by Canadian Retail Solutions & Empowered Retail - Session #6

October 29, 202010:00am MT

This 6-part roundtable webinar series facilitated by Dan Holman & Scott Smith will give specialty retailers and sales reps an opportunity to educate and collaborate as we continue to move business forward during and after the Covid-19 pandemic. Session #6 – Systems Define Outcomes: Creating a Selling System That Creates Ambassadors For Your Stores

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